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The Latest from David Meerman Scott
Page 42
Metro Bank is building marketing success through great customer service
Case Studies | Marketing | Best Practices
Metro Bank is building marketing success through great customer service
November 5th, 2012|1 min read
Outlaw the phrase "Social Media" at work
Outlaw the phrase "Social Media" at work
November 1st, 2012|1 min read
When newsjacking is in poor form and can damage your brand
Worst Practices | Case Studies | Newsjacking
When newsjacking is in poor form and can damage your brand
October 30th, 2012|2 min read
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
How to Target Buyer Personas with the Right Content Created Especially for Them
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to Target Buyer Personas with the Right Content Created Especially for Them
October 25th, 2012|4 min read
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
Facebookjacking: When a company does not respond others win
New Rules of Marketing and PR | Case Studies | Facebook | Newsjacking | Best Practices
Facebookjacking: When a company does not respond others win
October 19th, 2012|2 min read
Going off script
Going off script
October 18th, 2012|1 min read
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Witnessing a real-time record-breaking social media spectacle
Social Media | Case Studies | Crowdsource
Witnessing a real-time record-breaking social media spectacle
October 14th, 2012|2 min read
When crappy interruption marketing harms a brand
When crappy interruption marketing harms a brand
October 12th, 2012|2 min read
NBC Digital scraps Madison Ave demographics in favor of personas
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
Kolkata Traffic Police uses Facebook for real-time citizen communications
Social Media | Public Relations | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Kolkata Traffic Police uses Facebook for real-time citizen communications
October 8th, 2012|1 min read
Foursquare and Twitter done right
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Foursquare and Twitter done right
October 4th, 2012|1 min read
Biggest, Fastest, Tallest: Marketing with superlatives
Biggest, Fastest, Tallest: Marketing with superlatives
October 2nd, 2012|1 min read
How Content Works
Book Reviews | Real-Time Marketing & PR | Marketing | Newsjacking | Brand Journalism
How Content Works
September 26th, 2012|3 min read
How to make your site mobile friendly
Search Engine Marketing | Mobile applications | Brand Journalism | Best Practices
How to make your site mobile friendly
September 24th, 2012|2 min read
Twitter launches header photos. Time to add yours.
Twitter | Personal branding | Marketing | Best Practices
Twitter launches header photos. Time to add yours.
September 21st, 2012|1 min read
Real-time Uber app is pure awesomeness
Case Studies | Real-Time Marketing & PR
Real-time Uber app is pure awesomeness
September 19th, 2012|2 min read
Entrenched music business hates free content (again) & blasts Amanda Palmer
Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism
Entrenched music business hates free content (again) & blasts Amanda Palmer
September 13th, 2012|2 min read
Content curation: A poor substitute for original content
Content curation: A poor substitute for original content
September 12th, 2012|1 min read