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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Open letter to Ed Whitacre, new interim CEO of GM
Social Media | New Rules of Marketing and PR
Open letter to Ed Whitacre, new interim CEO of GM
December 3rd, 2009|1 min read
Marketing products with very long sales cycles
Marketing | Brand Journalism | Best Practices | Business to Business
Marketing products with very long sales cycles
December 2nd, 2009|2 min read
CEO blogger reaches a global audience including the media and employees
Public Relations | Case Studies | Personal branding | Media Relations | Brand Journalism | Best Practices | Corporate blogging
CEO blogger reaches a global audience including the media and employees
November 30th, 2009|1 min read
Great web sites mix art and science
Buyer Persona | Marketing | Best Practices
Great web sites mix art and science
November 24th, 2009|1 min read
Contests encourage people to shoot videos promoting your product
Social Media | Case Studies | YouTube
Contests encourage people to shoot videos promoting your product
November 23rd, 2009|2 min read
Making stuff up
Social Media | Worst Practices | Best Practices | Business to Business
Making stuff up
November 19th, 2009|0 min read
A surprisingly fun and interesting B2B ebook from CareerBuilder
Thought Leadership | ebooks | Brand Journalism | Best Practices | Business to Business
A surprisingly fun and interesting B2B ebook from CareerBuilder
November 18th, 2009|1 min read
Online video as lead generation
Thought Leadership | YouTube | Brand Journalism | Best Practices
Online video as lead generation
November 16th, 2009|2 min read
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Hey B2B marketers: It's okay to have fun!
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
Eugene Mirman is on television, is very nice, and likes seafood
Social Media | Case Studies | Personal branding | Brand Journalism
Eugene Mirman is on television, is very nice, and likes seafood
November 9th, 2009|2 min read
To gate or not to gate? Data from an ebook offer
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
Grateful Dead at the forefront of marketing technology
Rock Band Web Sites | Social Media | Viral Marketing | Marketing | Books | Brand Journalism | Best Practices
Grateful Dead at the forefront of marketing technology
November 4th, 2009|1 min read
Stupid press release spam
Worst Practices | Press Release Content | Public Relations | Media Relations
Stupid press release spam
October 29th, 2009|2 min read
Who the hell ARE these people?
Worst Practices | Marketing | Advertising
Who the hell ARE these people?
October 26th, 2009|2 min read
The new rules of business-to-business marketing & PR
Thought Leadership | New Rules of Marketing and PR | Personal branding | Business to Business
The new rules of business-to-business marketing & PR
October 23rd, 2009|1 min read
Terrific Inbound Marketing book shows you how to get found
Social Media | Thought Leadership | Book Reviews | Marketing | Best Practices
Terrific Inbound Marketing book shows you how to get found
October 20th, 2009|2 min read
When marketing in the Netherlands you need to get Hyves
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
The emerging importance of Facebook for U.S. Army communications
Social Media | Facebook | Brand Journalism
The emerging importance of Facebook for U.S. Army communications
October 15th, 2009|1 min read
Brand journalism in the U.S. Military humanizes a huge organization
Thought Leadership | Public Relations | Media Relations | Brand Journalism | Best Practices
Brand journalism in the U.S. Military humanizes a huge organization
October 14th, 2009|2 min read
The Pentagon Channel merging television and Web-based content
Thought Leadership | Case Studies | Media Relations | Brand Journalism | Corporate blogging
The Pentagon Channel merging television and Web-based content
October 14th, 2009|1 min read