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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Public Relations | Case Studies | Media Relations | Best Practices
David Letterman gets in front of the news
October 5th, 2009|2 min read
Thought Leadership | ebooks | Best Practices
Say NO to squeezing your buyers
October 1st, 2009|2 min read
Social Media | Case Studies | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand journalism, cool cars, copycat ads, and the future of GM
September 25th, 2009|3 min read
Social Media | Public Relations | Case Studies | Brand Journalism
Mary Henige of GM on storytelling and humanizing the company
September 25th, 2009|1 min read
Social Media | Public Relations | Case Studies | Brand Journalism | Best Practices
Christopher Barger on social media communications at GM
September 24th, 2009|1 min read
Social Media | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices | Corporate blogging
Top GM marketing exec Bob Lutz on effective communication
September 23rd, 2009|1 min read
Social Media | Twitter | Public Relations | Case Studies | Marketing | Advertising | Brand Journalism | Best Practices
GM CEO Fritz Henderson discusses new marketing
September 22nd, 2009|1 min read
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Social Media | Personal branding | Brand Journalism | Best Practices
Multiple online personality disorder
September 18th, 2009|1 min read
Social Media | Worst Practices | Public Relations | Case Studies
Social media and the Cotton On baby T-shirt crisis
September 15th, 2009|1 min read
Social Media | Brand Journalism | Corporate blogging
Is it time for companies to hire a Social Media Administrator?
September 11th, 2009|2 min read
Rock Band Web Sites | Social Media | Best Practices
How to launch a rock super group
September 9th, 2009|3 min read
Social Media | Twitter | Case Studies | Personal branding | Marketing
Power of Twitter: How a tweet led to a week in Australia
September 8th, 2009|3 min read
Twitter | Facebook | Best Practices
Selective Twitter Status Updates to Facebook: A tutorial
September 3rd, 2009|1 min read
Social Media | Case Studies | writing | Brand Journalism | Corporate blogging
Adrian Neylan and memorable encounters in a Sydney taxi
September 1st, 2009|2 min read
Twitter | Personal branding | Brand Journalism | Corporate blogging
About YOU
August 27th, 2009|2 min read
Personal branding | Brand Journalism | Business to Business | Corporate blogging
Personal brands vs. corporate brands: Who are the real superstars?
August 24th, 2009|2 min read
Worst Practices | New Rules of Marketing and PR | Case Studies
FEAR
August 21st, 2009|4 min read