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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Social Media | Case Studies | YouTube
Contests encourage people to shoot videos promoting your product
November 23rd, 2009|2 min read
Social Media | Worst Practices | Best Practices | Business to Business
Making stuff up
November 19th, 2009|0 min read
Thought Leadership | ebooks | Brand Journalism | Best Practices | Business to Business
A surprisingly fun and interesting B2B ebook from CareerBuilder
November 18th, 2009|1 min read
Thought Leadership | YouTube | Brand Journalism | Best Practices
Online video as lead generation
November 16th, 2009|2 min read
Buyer Persona | Case Studies | Corporate Comedy | Brand Journalism | Best Practices
Hey B2B marketers: It's okay to have fun!
November 13th, 2009|1 min read
Social Media | Case Studies | Personal branding | Brand Journalism
Eugene Mirman is on television, is very nice, and likes seafood
November 9th, 2009|2 min read
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
Rock Band Web Sites | Social Media | Viral Marketing | Marketing | Books | Brand Journalism | Best Practices
Grateful Dead at the forefront of marketing technology
November 4th, 2009|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
Worst Practices | Press Release Content | Public Relations | Media Relations
Stupid press release spam
October 29th, 2009|2 min read
Worst Practices | Marketing | Advertising
Who the hell ARE these people?
October 26th, 2009|2 min read
Thought Leadership | New Rules of Marketing and PR | Personal branding | Business to Business
The new rules of business-to-business marketing & PR
October 23rd, 2009|1 min read
Social Media | Thought Leadership | Book Reviews | Marketing | Best Practices
Terrific Inbound Marketing book shows you how to get found
October 20th, 2009|2 min read
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
Social Media | Facebook | Brand Journalism
The emerging importance of Facebook for U.S. Army communications
October 15th, 2009|1 min read
Thought Leadership | Public Relations | Media Relations | Brand Journalism | Best Practices
Brand journalism in the U.S. Military humanizes a huge organization
October 14th, 2009|2 min read
Thought Leadership | Case Studies | Media Relations | Brand Journalism | Corporate blogging
The Pentagon Channel merging television and Web-based content
October 14th, 2009|1 min read
Social Media | Case Studies | Media Relations | Brand Journalism
Armed with Social Media – The U.S. Department of Defense
October 13th, 2009|1 min read
Social Media | Case Studies | Media Relations | Brand Journalism
The U.S. Department of Defense communications arsenal
October 12th, 2009|2 min read
Social Media | Best Practices | Corporate blogging
Simple and visual blogger code of ethics
October 11th, 2009|1 min read
Social Media | New Rules of Marketing and PR | Case Studies | US Presidential Campaign Marketing & PR | Brand Journalism | Best Practices
How the Obama campaign worked with bloggers
October 8th, 2009|3 min read