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Marketing (20)
The Latest from David Meerman Scott
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
New Rules of Marketing and PR | Case Studies | Marketing | Research and Analysis | Brand Journalism
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
March 14th, 2012|2 min read
Tough love for marketing and PR job seekers
New Rules of Marketing and PR | Public Relations | Personal branding | Marketing | Best Practices
Tough love for marketing and PR job seekers
March 12th, 2012|2 min read
Boeing 787 Dreamliner and airline passenger choice
Public Relations | Case Studies | Marketing
Boeing 787 Dreamliner and airline passenger choice
March 5th, 2012|2 min read
Content Marketing and Brand Journalism at Boeing
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices
Content Marketing and Brand Journalism at Boeing
February 10th, 2012|1 min read
Go Mobile
Mobile applications | Real-Time Marketing & PR | Marketing | Books
Go Mobile
January 11th, 2012|2 min read
President Obama Newsjacks Iowa Caucus by joining Instagram
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Brand Journalism
President Obama Newsjacks Iowa Caucus by joining Instagram
January 4th, 2012|1 min read
Marketing advice to Jon Huntsman and his daughters
Social Media | Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Marketing advice to Jon Huntsman and his daughters
January 4th, 2012|3 min read
Content Marketing even offline
Case Studies | Marketing | Best Practices
Content Marketing even offline
December 20th, 2011|1 min read
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Newsjacking the Republican Presidential Campaign HubSpot Style
Case Studies | Marketing | Newsjacking | Best Practices
Newsjacking the Republican Presidential Campaign HubSpot Style
December 6th, 2011|0 min read
Is BMW an email spammer?
Worst Practices | Case Studies | Marketing
Is BMW an email spammer?
November 29th, 2011|2 min read
Persona based content marketing at the Nobis Hotel
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices
Persona based content marketing at the Nobis Hotel
November 1st, 2011|3 min read
Fishy QR codes and deep sea transparency
Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Fishy QR codes and deep sea transparency
October 28th, 2011|1 min read
New B2B lead generation calculus
white papers | Marketing | Research and Analysis | Brand Journalism | Best Practices | Business to Business
New B2B lead generation calculus
October 25th, 2011|2 min read
Marketing & PR advice to Occupy Wall Street protesters
Public Relations | Case Studies | Marketing | Crowdsource | Research and Analysis | Brand Journalism | Best Practices
Marketing & PR advice to Occupy Wall Street protesters
October 17th, 2011|2 min read
Endorsements and opening acts
Case Studies | Music | Marketing | Best Practices
Endorsements and opening acts
October 9th, 2011|2 min read
Telling the Truth
Worst Practices | Case Studies | writing | Marketing
Telling the Truth
October 5th, 2011|1 min read
2 examples of true real-time marketing
Case Studies | Real-Time Marketing & PR | Marketing
2 examples of true real-time marketing
October 3rd, 2011|2 min read
Memorable names
Case Studies | Personal branding | Marketing | Best Practices
Memorable names
September 19th, 2011|1 min read
Ten examples of QR codes for real time marketing
Real-Time Marketing & PR | Marketing | Advertising | Best Practices | Business to Business
Ten examples of QR codes for real time marketing
September 15th, 2011|2 min read
QR codes deliver buyers in real time
Real-Time Marketing & PR | Marketing | Advertising | Best Practices
QR codes deliver buyers in real time
September 12th, 2011|1 min read