I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on socia...
I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.
Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.
I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on...
This original version of this post on June 12, 2018 has been edited to reflect the importance of trust in building fandom. Social media exploded with the news, released June 4, 2018, that IHOP (International House of Pancakes) was to change their name to “IHOb.” A week later...
Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conferen...
I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”....
Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way t...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
