I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling...
Most sales organizations are built and run as if it were still 1989. The sales model is broken.
I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.
When I see people on the sidewalk asking for money, most have the same business model.
Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years).
At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe!
After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and ...
I had a blast this weekend at Gathering of the Vibes - excellent music with a crowd of friendly and laid back music fans at the best-organized festival I’ve been to.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
