I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses...
I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and m...
Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new id...
We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response. To truly achieve greatness in the form of personal fulfillment, you must act. T...
One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last yea...
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from ...
I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
