No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
Unlike the old days of work with management and labor, a linchpin owns his own means of production. A person's success is no longer dictated by following a rule book and asking what's next. A linchpin decides what's next.
I really like how Seth talks about the "Lizard Brain" which is at the core of our resistance to doing meaningful work. "The lizard brain is hungry, scared, angry, and horny," he writes. "The lizard brain only wants to eat and be safe. The lizard brain is why you are afraid." An understanding this basic animal instinct is required to break free and become artists.
According to Seth, "An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo." An artist can be a software developer, a customer service rep, well, it can be anyone. Even you. Especially you.
Some people say Seth's books are "obvious" or "simplistic."
I disagree. I think delivering powerful information in easy to digest packages is high art and difficult to do. I always get a great deal out of his books and the messages stay with me.
And Seth has an uncanny knack of putting books out at the precise time that I need that particular message.