I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A reader asks: “Should white papers have a named author? Or can it simply state a company name or department as author?” This seemingly small issue has big ramifications so I’m sharing here.
I love sharing on Instagram! It is so easy and fun to snap an iPhone pic, edit, apply filters, tag with my location, and share.
While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to watch FOX when it’s someone else being bli...
UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all.
Readers of this blog know that I often discuss my passions including music, travel, surfing, and public speaking.
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media.
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
