I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When customer service communications and online content seem created by some nameless, faceless corporate entity, it doesn’t entice us, and often it alienates. And as a result we’re just not interested in doing business with that company. People want to do business with othe...
I just finished reading an exclusive excerpt of Amanda Palmer’s new book The Art of Asking, which is scheduled for release in November 2014. My daughter Allison scored signed copies for both of us at Book Expo America. (Trivia alert: both Amanda and Allison graduated from Le...
Recently I delivered a talk at the Arcelik Global Brand Summit in Istanbul.
I just purchased an IN1 multi-tool utility case for my iPhone.
Tom Cruise was everywhere on television last week promoting his new mega-budget sci-fi spectacular Edge of Tomorrow which released this weekend.
Ha! Now you will KNOW when they follow you. Well, on Twitter at least.
Last week, I delivered the closing keynote at the Business Marketing Association 2014 annual conference, the largest business-to-business marketing conference in the world.
Web content drives both sales and marketing success.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
