I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems Facebook has gotten more like Twitter, with timelines and...
This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.
My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month.
I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lew...
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air.
Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original pos...
Rick Friesen sent me awesomeness This Is a Generic Brand Video.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
