I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Our ongoing communications revolution has profoundly affected how salespeople achieve success.
This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions. Social media engagement at your event
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
My local bike shop is not just a bike shop. Rather, Ride Studio Cafe is a combination of two businesses: a high-end bike shop and an urbane cafe.
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems Facebook has gotten more like Twitter, with timelines and...
This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.
My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
