I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associat...
Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the ...
There’s tons of hype about Ello, the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite. (Ello is in beta and is currently invite only.) Many people think Ello i...
On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites. At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading are...
Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling. Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. In this article,...
OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to creat...
One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last yea...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
