I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
My local bike shop is not just a bike shop. Rather, Ride Studio Cafe is a combination of two businesses: a high-end bike shop and an urbane cafe.
This weekend I was poking around the True Religion brand jeans web site. True Religion jeans fit me really well, so I have a few pair. They are expensive, so I tend to wait for a sale to pull the trigger on a new pair.
Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems Facebook has gotten more like Twitter, with timelines and...
This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack.
My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month.
I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lew...
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
