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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Blogs outside of North America: Great marketing that brings the world together
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Blogs outside of North America: Great marketing that brings the world together
October 20th, 2006|2 min read
Hey Kids! It's The Web 2.0 Bullshit Generator (TM)
Hey Kids! It's The Web 2.0 Bullshit Generator (TM)
October 17th, 2006|0 min read
My Guerrilla Marketing Association Expert Interview – You are invited
Viral Marketing | Press Release Content | Public Relations | Marketing
My Guerrilla Marketing Association Expert Interview – You are invited
October 16th, 2006|0 min read
Gobbledygook in UK news releases
Press Release Content | Public Relations | writing | Research and Analysis
Gobbledygook in UK news releases
October 13th, 2006|0 min read
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention
Viral Marketing | New Rules of Marketing and PR | ebooks | Public Relations | Corporate blogging
Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention
October 12th, 2006|1 min read
Your best customers participate in online forums—so should you—a case study
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
October 7th, 2006|4 min read
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Terrific new ebook - Colin Delany's Online Politics 101: The Tools and Tactics of Online Advocacy
New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Non Profits
Terrific new ebook - Colin Delany's Online Politics 101: The Tools and Tactics of Online Advocacy
October 6th, 2006|1 min read
Microsoft fixes the bugs in its marketing
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices
Microsoft fixes the bugs in its marketing
October 5th, 2006|2 min read
Elevator ads? Here is some great data from a company that took the ride
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Press release distribution business consolidation should benefit marketers
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Non Profits
Press release distribution business consolidation should benefit marketers
October 3rd, 2006|3 min read
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
October 2nd, 2006|1 min read
Show, Don't Tell – U.S. Navy Blue Angels
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Show, Don't Tell – U.S. Navy Blue Angels
October 2nd, 2006|1 min read
The New Rules of PR at CCNMatthews and Market Wire
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations
The New Rules of PR at CCNMatthews and Market Wire
September 29th, 2006|1 min read
Podcasting is more than just music
Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising | Business to Business
Podcasting is more than just music
September 28th, 2006|1 min read
Marketing to Boomfluentials
New Rules of Marketing and PR | Public Relations | Research and Analysis | Advertising
Marketing to Boomfluentials
September 26th, 2006|2 min read
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
Guess what? Press releases have never been exclusively for the press
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing
Guess what? Press releases have never been exclusively for the press
September 21st, 2006|2 min read
Pimp out your blog
New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Pimp out your blog
September 19th, 2006|1 min read