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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
New Rules of Marketing and PR | Public Relations | Research and Analysis | Advertising
Marketing to Boomfluentials
September 26th, 2006|2 min read
Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
The Student Loan Network gains a competitive edge online with Financial Aid Podcast
September 22nd, 2006|3 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing
Guess what? Press releases have never been exclusively for the press
September 21st, 2006|2 min read
New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Pimp out your blog
September 19th, 2006|1 min read
Worst Practices | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
As a member of Hilton HHonors, you are very important to us. Not.
September 16th, 2006|2 min read
Viral Marketing | New Rules of Marketing and PR | Public Relations | Non Profits
Draft Mark Warner shows what one country boy with a view of a cow pasture can do with blogs
September 14th, 2006|3 min read
Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Business to Business
Q: How many PR agency staffers does it take to screw in a light bulb?
September 13th, 2006|0 min read
Search Engine Marketing | Public Relations | Marketing | Corporate blogging
Blogging is my font door and it has changed my life
September 11th, 2006|2 min read
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New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Business to Business | Corporate blogging
Alacra: Bigger than the biggest competitors
September 9th, 2006|2 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Ford Bold Moves? I don't think so
September 7th, 2006|1 min read
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Is your marketing & PR program like seven year olds playing soccer?
September 5th, 2006|2 min read
Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Drive buyers into your sales cycle with content
August 30th, 2006|2 min read
Rock Band Web Sites | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising
Uncle Seth and podcasts: Putting marketing back into musicians' control
August 28th, 2006|2 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Content brands an organization as a thought leader
August 26th, 2006|0 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Business to Business | Corporate blogging
What are your PR and marketing goals? (ps: "clips" = wrong answer!)
August 24th, 2006|1 min read
Long Tail | New Rules of Marketing and PR | Marketing | Advertising | Corporate blogging
Develop Messages Your Buyers Want to Hear
August 23rd, 2006|1 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing
Think like a publisher
August 22nd, 2006|1 min read