I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Web content drives both sales and marketing success.
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me.
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post. Many people ask me about finding stuff to write about on their blogs. Th...
Making social networking part of your selling strategy requires making a change in your life.
Just in time for Fathers Day (or a very early start on Mothers Day 2015), I’m offering a special limited-quantity boxed special edition of Marketing the Moon signed by Gene Cernan, the last man to walk on the moon who wrote the foreword to the book as well as signed by my co...
When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!
Our ongoing communications revolution has profoundly affected how salespeople achieve success.
This afternoon, I delivered a keynote at the Cisco Partner Velocity event which I titled Amplify Your Brand Voice - Turn Up the Volume to "11". I shared ideas for how Cisco’s partners can develop a “super voice” and reach millions. Social media engagement at your event
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
