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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Public Relations | Case Studies | Marketing | Non Profits
Web marketing and The New York Public Library
October 27th, 2006|1 min read
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Gatorade and martinis: What do you want your buyers to believe about your company?
October 25th, 2006|2 min read
New Rules of Marketing and PR | Public Relations | Marketing | Non Profits | Advertising
Does your company sell great products? Well, get over it. Marketing is not about your products
October 24th, 2006|2 min read
Viral Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising
Viral Marketing with Jerry Garcia's toilet
October 21st, 2006|3 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Blogs outside of North America: Great marketing that brings the world together
October 20th, 2006|2 min read
Viral Marketing | Press Release Content | Public Relations | Marketing
My Guerrilla Marketing Association Expert Interview – You are invited
October 16th, 2006|0 min read
Press Release Content | Public Relations | writing | Research and Analysis
Gobbledygook in UK news releases
October 13th, 2006|0 min read
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Search Engine Marketing | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | writing | copywriting | Marketing | Research and Analysis | Advertising | Business to Business
The Gobbledygook Manifesto -- Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006
October 12th, 2006|5 min read
Viral Marketing | New Rules of Marketing and PR | ebooks | Public Relations | Corporate blogging
Jonathan Kranz in MarketingProfs DailyFix on the real way to attract a publisher's attention
October 12th, 2006|1 min read
Viral Marketing | Long Tail | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Corporate blogging
Your best customers participate in online forums—so should you—a case study
October 11th, 2006|4 min read
Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Ignore message boards and chat rooms at your own peril - a case example: Sony BMG
October 7th, 2006|4 min read
New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Non Profits
Terrific new ebook - Colin Delany's Online Politics 101: The Tools and Tactics of Online Advocacy
October 6th, 2006|1 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices
Microsoft fixes the bugs in its marketing
October 5th, 2006|2 min read
Viral Marketing | Long Tail | Case Studies | Marketing | Advertising | Business to Business
Elevator ads? Here is some great data from a company that took the ride
October 4th, 2006|1 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Non Profits
Press release distribution business consolidation should benefit marketers
October 3rd, 2006|3 min read
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged
October 2nd, 2006|1 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Show, Don't Tell – U.S. Navy Blue Angels
October 2nd, 2006|1 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations
The New Rules of PR at CCNMatthews and Market Wire
September 29th, 2006|1 min read
Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising | Business to Business
Podcasting is more than just music
September 28th, 2006|1 min read