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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
February 27th, 2007|2 min read
Search Engine Marketing resources for entrepreneurs and marketers
Search Engine Marketing | Book Reviews
Search Engine Marketing resources for entrepreneurs and marketers
February 23rd, 2007|1 min read
The long tail of marketing and Apollo moon mission artifacts
Long Tail | New Rules of Marketing and PR | Public Relations | Marketing
The long tail of marketing and Apollo moon mission artifacts
February 21st, 2007|2 min read
How to Pitch the Media
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Media Relations | Online Media Room | Best Practices
How to Pitch the Media
February 18th, 2007|2 min read
Brand Journalism (or Branded Communications)
Social Media | Thought Leadership | Marketing blog | Public Relations | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand Journalism (or Branded Communications)
February 15th, 2007|1 min read
Blogs and Media Relations
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices | Corporate blogging
Blogs and Media Relations
February 12th, 2007|1 min read
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read
Grading the Super Bowl 2007 TV commercial Web site tie ins = Taco Bell A+ but others mixed
Viral Marketing | Worst Practices | Marketing blog | Public Relations | Marketing | Advertising | Best Practices
Grading the Super Bowl 2007 TV commercial Web site tie ins = Taco Bell A+ but others mixed
February 5th, 2007|2 min read
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Brand Journalism: Learning from IBM, Ford, and JWT
Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand Journalism: Learning from IBM, Ford, and JWT
February 1st, 2007|2 min read
Building and Funding Content Technology Companies
Building and Funding Content Technology Companies
January 30th, 2007|2 min read
Are MSM journalists one-way bloggers?
Social Media | Worst Practices | Corporate blogging
Are MSM journalists one-way bloggers?
January 26th, 2007|1 min read
And you may ask yourself: "How did I get here?"
Thought Leadership | Viral Marketing | New Rules of Marketing and PR | Marketing blog | Public Relations | Marketing | Corporate blogging
And you may ask yourself: "How did I get here?"
January 20th, 2007|2 min read
The New Rules of PR ebook: Revised and updated for 2007
Thought Leadership | Viral Marketing | Press Release Content | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Business to Business
The New Rules of PR ebook: Revised and updated for 2007
January 19th, 2007|1 min read
The New Rules of Marketing and PR book cover
Social Media | Thought Leadership | Press Release Content | New Rules of Marketing and PR | Marketing blog | Public Relations | Marketing | Corporate blogging
The New Rules of Marketing and PR book cover
January 15th, 2007|0 min read
PR Newswire Now Links Press Releases to Technorati
Viral Marketing | Press Release Content | Public Relations | Marketing | Corporate blogging
PR Newswire Now Links Press Releases to Technorati
January 15th, 2007|1 min read
Top Marketing Blogs in America
Thought Leadership | Viral Marketing | Marketing blog | Public Relations | Marketing | Corporate blogging
Top Marketing Blogs in America
January 14th, 2007|1 min read
The Social Media Press Release Live at the Social Media Club
Social Media | Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
The Social Media Press Release Live at the Social Media Club
January 12th, 2007|2 min read
Really Simple Marketing: The importance of RSS feeds in your online media room
Press Release Content | New Rules of Marketing and PR | Public Relations | Online Media Room
Really Simple Marketing: The importance of RSS feeds in your online media room
January 11th, 2007|1 min read
Web Ink Now a finalist for Best Media Blog in the 2007 SIIA Codie Awards
Viral Marketing | Search Engine Marketing | Marketing blog | Marketing | Corporate blogging
Web Ink Now a finalist for Best Media Blog in the 2007 SIIA Codie Awards
January 8th, 2007|1 min read
Marketing blog challenge
Marketing blog challenge
January 7th, 2007|1 min read