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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Marketing | Advertising | Business to Business
Spam 2.0 and how to solve the problem
December 6th, 2006|1 min read
Search Engine Marketing | Press Release Content | New Rules of Marketing and PR | Buyer Persona | Public Relations | Case Studies | Marketing | Advertising | Best Practices
CruiseCompete.com: Using news releases to reach buyers by focusing on the phrases they use to search
December 4th, 2006|2 min read
Social Media | Worst Practices | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
What would your mother say? Blogging and ethics
November 30th, 2006|1 min read
Social Media | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Does your company allow employees to send email? (Really?) Then how about letting them blog?
November 28th, 2006|2 min read
SIIA Previews: Great forum for innovative early-stage content technology businesses
November 27th, 2006|1 min read
New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Advertising
The Buyer Persona Blog
November 25th, 2006|1 min read
Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Corporate Wikis as thought leadership
November 21st, 2006|1 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
The New Rules of Marketing and PR: Live in Boston
November 20th, 2006|0 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
copywriting | Best Practices | Corporate blogging
Brevity and blogging
November 17th, 2006|0 min read
Viral Marketing | white papers | New Rules of Marketing and PR | ebooks | Public Relations | Marketing | Advertising | Business to Business
Eight Quick Tips to create thoughtful Web content to reach buyers directly
November 14th, 2006|1 min read
Book Review: Second Life: The Official Guide (or more accurately, the "official travel guide")
November 12th, 2006|3 min read
Book Reviews | Corporate blogging
Book Review: What No One Ever Tells You About… Blogging and Podcasting
November 12th, 2006|1 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Corporate blogging
Developing Thought Leadership Content
November 10th, 2006|2 min read
Viral Marketing | Long Tail | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Corporate blogging
Kansas family and divorce lawyer builds his business through blogging
November 7th, 2006|1 min read
Worst Practices | Public Relations | Marketing | Corporate blogging
Something is very wrong in PR land part two: PR's dirty little secret
November 4th, 2006|1 min read
Social Media | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Social Media Club Boston: if you get it, share it
November 3rd, 2006|2 min read
Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Advertising | Business to Business | Corporate blogging
Thought Leadership: How much money does your buyer make?
October 31st, 2006|2 min read
Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Develop your online personality: Fun & playful (like Elmer Fudd)? Or solid and conservative (like Tiger Woods)?
October 30th, 2006|1 min read