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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Social Media | ebooks | Marketing
Seinfeld on Marketing - check out this terrific free ebook
October 24th, 2007|1 min read
New Rules of Marketing and PR | Marketing | Facebook | Online Media Room | Research and Analysis | YouTube | Advertising
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
October 15th, 2007|3 min read
Social Media | Public Relations | Corporate blogging
Check out This Week on IAOC blog
October 14th, 2007|1 min read
Social Media | Public Relations | Media Relations
Strumpette managing editor Amanda Chapel resigns role as PR industry watchdog
October 9th, 2007|1 min read
Public Relations | Case Studies | Media Relations | YouTube
"You have the right to be angry with me" - Marion Jones shows how to gracefully admit guilt
October 6th, 2007|1 min read
Social Media | Worst Practices | Facebook
Facebook Applications: Silliness, spam and spoofs
October 5th, 2007|1 min read
Social Media | Public Relations | Marketing | Research and Analysis
SocialRank launches MarketingLens and PRVoices to rate top PR and Marketing posts
October 2nd, 2007|1 min read
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Social Media | New Rules of Marketing and PR | Public Relations | Media Relations
The New PR Generation
September 28th, 2007|2 min read
Social Media | Viral Marketing | Press Release Content | Public Relations | YouTube
PRWeb in Plain English: Promoting the solar toaster
September 24th, 2007|1 min read
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
Worst Practices | Marketing | Advertising
US Airways flight attendants paid $50 commissions to interrupt us in flight
September 19th, 2007|1 min read
Public Relations | Media Relations | Best Practices
PR Tip: Pitching bloggers and journalists who wear many hats
September 13th, 2007|1 min read
Public Relations | Media Relations | Best Practices | Corporate blogging
Attention PR People: How to Pitch a Blogger
September 9th, 2007|1 min read
Marketing blog | ebooks | Marketing | Best Practices
Steve Chazin, former Apple Marketing executive, releases MarketingApple blog and ebook: Secrets of the World's Best Marketing Machine
September 6th, 2007|1 min read
Social Media | Marketing | Best Practices
Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story
September 3rd, 2007|2 min read
Social Media | Worst Practices | Case Studies | YouTube | Corporate blogging
End of Summer Fun: Lawyers and social media mash it up
August 30th, 2007|2 min read
Thought Leadership | Viral Marketing | Public Relations | Marketing | Brand Journalism | Best Practices | Business to Business
Steve Kayser proves B2B software companies can have a sense of humor
August 29th, 2007|1 min read