I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
There’s tons of hype about Ello, the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite. (Ello is in beta and is currently invite only.) Many people think Ello i...
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from ...
I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.
After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and ...
Google Hangouts on Air make me feel stupid.
Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day.
When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.
The FIFA World Cup is thought to be the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 FIFA World Cup was estimated to be 26.29 billion with an estimated 715.1 million people w...