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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
Thought Leadership | New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Metrics to Show How a Content Marketing Editorial Calendar Drives New Business
October 26th, 2012|4 min read
How to Target Buyer Personas with the Right Content Created Especially for Them
ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business
How to Target Buyer Personas with the Right Content Created Especially for Them
October 25th, 2012|4 min read
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
New Rules of Marketing and PR | Buyer Persona | Case Studies | Brand Journalism | Best Practices | Business to Business | Corporate blogging
Professional Services Firm Grows 50% through Switch from Outbound to Inbound Marketing
October 24th, 2012|3 min read
Facebookjacking: When a company does not respond others win
New Rules of Marketing and PR | Case Studies | Facebook | Newsjacking | Best Practices
Facebookjacking: When a company does not respond others win
October 19th, 2012|2 min read
Going off script
Going off script
October 18th, 2012|1 min read
Witnessing a real-time record-breaking social media spectacle
Social Media | Case Studies | Crowdsource
Witnessing a real-time record-breaking social media spectacle
October 14th, 2012|2 min read
When crappy interruption marketing harms a brand
When crappy interruption marketing harms a brand
October 12th, 2012|2 min read
NBC Digital scraps Madison Ave demographics in favor of personas
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
NBC Digital scraps Madison Ave demographics in favor of personas
October 10th, 2012|2 min read
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Kolkata Traffic Police uses Facebook for real-time citizen communications
Social Media | Public Relations | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Kolkata Traffic Police uses Facebook for real-time citizen communications
October 8th, 2012|1 min read
Foursquare and Twitter done right
Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Best Practices
Foursquare and Twitter done right
October 4th, 2012|1 min read
Biggest, Fastest, Tallest: Marketing with superlatives
Biggest, Fastest, Tallest: Marketing with superlatives
October 2nd, 2012|1 min read
How Content Works
Book Reviews | Real-Time Marketing & PR | Marketing | Newsjacking | Brand Journalism
How Content Works
September 26th, 2012|3 min read
How to make your site mobile friendly
Search Engine Marketing | Mobile applications | Brand Journalism | Best Practices
How to make your site mobile friendly
September 24th, 2012|2 min read
Twitter launches header photos. Time to add yours.
Twitter | Personal branding | Marketing | Best Practices
Twitter launches header photos. Time to add yours.
September 21st, 2012|1 min read
Real-time Uber app is pure awesomeness
Case Studies | Real-Time Marketing & PR
Real-time Uber app is pure awesomeness
September 19th, 2012|2 min read
Entrenched music business hates free content (again) & blasts Amanda Palmer
Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism
Entrenched music business hates free content (again) & blasts Amanda Palmer
September 13th, 2012|2 min read
Content curation: A poor substitute for original content
Content curation: A poor substitute for original content
September 12th, 2012|1 min read
How to create awesome web content and achieve top search engine rankings
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices
How to create awesome web content and achieve top search engine rankings
September 4th, 2012|2 min read
Newsjacking a naked Prince Harry
Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Newsjacking a naked Prince Harry
August 27th, 2012|2 min read
The real time business mindset
Real-Time Marketing & PR | Best Practices
The real time business mindset
August 22nd, 2012|2 min read