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David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Best Practices

Going off script

October 18th, 2012|1 min read

Social Media | Case Studies | Crowdsource

Witnessing a real-time record-breaking social media spectacle

October 14th, 2012|2 min read

Worst Practices | Marketing

When crappy interruption marketing harms a brand

October 12th, 2012|2 min read

New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices

NBC Digital scraps Madison Ave demographics in favor of personas

October 10th, 2012|2 min read

Social Media | Public Relations | Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices

Kolkata Traffic Police uses Facebook for real-time citizen communications

October 8th, 2012|1 min read

Twitter | Case Studies | Real-Time Marketing & PR | Marketing | Best Practices

Foursquare and Twitter done right

October 4th, 2012|1 min read

Case Studies | Marketing

Biggest, Fastest, Tallest: Marketing with superlatives

October 2nd, 2012|1 min read

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Search Engine Marketing | Mobile applications | Brand Journalism | Best Practices

How to make your site mobile friendly

September 24th, 2012|2 min read

Twitter | Personal branding | Marketing | Best Practices

Twitter launches header photos. Time to add yours.

September 21st, 2012|1 min read

Case Studies | Real-Time Marketing & PR

Real-time Uber app is pure awesomeness

September 19th, 2012|2 min read

Rock Band Web Sites | New Rules of Marketing and PR | Case Studies | Crowdsource | Brand Journalism

Entrenched music business hates free content (again) & blasts Amanda Palmer

September 13th, 2012|2 min read

Content curation: A poor substitute for original content

September 12th, 2012|1 min read

Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices

How to create awesome web content and achieve top search engine rankings

September 4th, 2012|2 min read

Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices

Newsjacking a naked Prince Harry

August 27th, 2012|2 min read

Real-Time Marketing & PR | Best Practices

The real time business mindset

August 22nd, 2012|2 min read

Newsjacking controversy: MSNBC vs Ragan Communications

August 18th, 2012|2 min read

New Rules of Marketing and PR | Public Relations | Marketing | Best Practices

5 ideas for marketing and communications professors success in the classroom

August 14th, 2012|2 min read

Worst Practices | Case Studies | Advertising

Porter Airlines email marketing trains customers to wait for a sale fare

August 9th, 2012|1 min read

Book Reviews | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Newsjacking

Confessions of a Media Manipulator

August 7th, 2012|2 min read