I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In my experience as a patient and as a family member of patients, I’d have to say that the healthcare industry has the absolute worst customer service there is. It’s crazy! If I need to make an appointment with my primary care physician, I can’t do it online. I MUST call the...
Geek alert(!!)
Most people choose the easy way.
I love sharing on Instagram! It is so easy and fun to snap an iPhone pic, edit, apply filters, tag with my location, and share.
While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton who brilliantly tweeted from @HillaryClinton It’s so much more fun to watch FOX when it’s someone else being bli...
My Newsjacking advice for game day and the day after?
This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.
UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
