Personal branding | Marketing | Fanocracy
I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled Cracking the Code on Company Culture: How to Turn Lukewarm Customers into Raving Fans, and Disengaged Employees into High-Performing Teams.
What I love about Tony’s podcast is that it is produced in “NPR style” using a single narrative carried through the show with Tony, the moderator Ana Yoerg, and several guests chiming in on a topic.
Tony wrote the foreword to my new book Fanocracy: Turning Fans into Customers and Customers into Fans, so being on his podcast is particularly exciting for me. I’ve known Tony for about 5 years because I present at Tony Robbins Business Mastery events. Having heard Tony speak some 15 times so far, I can say with certainty that our ideas on fandom align perfectly.
A strong company culture builds fans!
The buzz-worthy phrase "company culture" has all but saturated the contemporary job market, but what exactly does it mean to have a great company culture? On job boards, “culture” often translates to free snacks in the kitchen and limitless vacation days – but that’s missing the mark.
In this episode of The Tony Robbins Podcast, you’ll hear from Tony on what it takes to create a raving fan culture – both internally with employees, and externally with clients.
We discuss how culture is about a company’s identity – its set of shared values and principles. Culture is the heartbeat of a business.
Promoting fandom through podcasts
With Fanocracy releasing on January 7, 2020, I’ve joined a bunch of podcasts as a guest. Most podcast episodes will release in early January 2020 upon the book launch.
Being a guest on other peoples’ podcasts is a great way to get exposure for a new book for a two important reasons.
1. Podcasts are niche. Unlike mainstream media, an appearance on a podcast can be targeted to a specific audience that might be receptive to the ideas of a book. Also, fandom is about emotional connection to like-minded people, and like sporting events or conventions, podcasts are a great way to cultivate a strong fanbase.
2. Podcasts go beyond the superficial. Podcasters who have guests spend a significant amount of time digging into the ideas of a book. If listeners spend 30 or 45 or even 60 minutes hearing about the ideas in a book, and they want to learn even more, it makes sense for some of those people to order a copy of the book.
My goal is to be on at least 100 podcasts to talk about the ideas in Fanocracy. I’ve recorded 32 so far and have another 40 or so in the calendar to record in the next few months.
Ping me if you have a podcast and would like to book me to talk about the ideas in Fanocracy!
