--- title: "How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast" description: Tony and I discuss what it takes to create a raving fan culture – both internally with employees, and externally with clients image: https://www.davidmeermanscott.com/hubfs/Tony%20Robbins%20podcast.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/how-to-turn-lukewarm-customers-into-raving-fans-me-on-the-tony-robbins-podcast#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast October 29th, 2019 2 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![Tony Robbins podcast](https://www.davidmeermanscott.com/hs-fs/hubfs/Tony%20Robbins%20podcast.jpg?width=1940&height=1092&name=Tony%20Robbins%20podcast.jpg) I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled [*Cracking the Code on Company Culture: How to Turn Lukewarm Customers into Raving Fans, and Disengaged Employees into High-Performing Teams*](https://www.tonyrobbins.com/podcasts/cracking-the-code-on-company-culture/). What I love about Tony’s podcast is that it is produced in “NPR style” using a single narrative carried through the show with Tony, the moderator Ana Yoerg, and several guests chiming in on a topic. Tony wrote the foreword to my new book [Fanocracy: Turning Fans into Customers and Customers into Fans](https://www.fanocracy.com), so being on his podcast is particularly exciting for me.  I’ve known Tony for about 5 years because I present at [Tony Robbins Business Mastery](https://www.tonyrobbins.com/events/business-mastery/) events.  Having heard Tony speak some 15 times so far, I can say with certainty that our ideas on fandom align perfectly. ![Tony Robbins podcast](https://www.davidmeermanscott.com/hs-fs/hubfs/Tony%20Robbins%20podcast.jpg?width=1940&name=Tony%20Robbins%20podcast.jpg) ## A strong company culture builds fans! ![Tony raving fans quote](https://www.davidmeermanscott.com/hs-fs/hubfs/Tony%20raving%20fans%20quote.jpg?width=300&name=Tony%20raving%20fans%20quote.jpg)The buzz-worthy phrase "company culture" has all but saturated the contemporary job market, but what *exactly *does it mean to have a great company culture? On job boards, “culture” often translates to free snacks in the kitchen and limitless vacation days – but that’s missing the mark. In this episode of The Tony Robbins Podcast, you’ll hear from Tony on what it takes to create a raving fan culture – both internally with employees, and externally with clients. **We discuss how culture is about a company’s identity – its set of shared values and principles. Culture is the heartbeat of a business.** ## Promoting fandom through podcasts With [*Fanocracy*](https://www.fanocracy.com) releasing on January 7, 2020, I’ve joined a bunch of podcasts as a guest. Most podcast episodes will release in early January 2020 upon the book launch. Being a guest on other peoples’ podcasts is a great way to get exposure for a new book for a two important reasons. **1. Podcasts are niche.** Unlike mainstream media, an appearance on a podcast can be targeted to a specific audience that might be receptive to the ideas of a book. Also, [fandom is about emotional connection to like-minded people](https://www.davidmeermanscott.com/blog/what-makes-someone-a-fan-0), and like sporting events or conventions, podcasts are a great way to cultivate a strong fanbase. **2. Podcasts go beyond the superficial.**  Podcasters who have guests spend a significant amount of time digging into the ideas of a book. If listeners spend 30 or 45 or even 60 minutes hearing about the ideas in a book, and they want to learn even more, it makes sense for some of those people to order a copy of the book. My goal is to be on at least 100 podcasts to talk about the ideas in Fanocracy. I’ve recorded 32 so far and have another 40 or so in the calendar to record in the next few months. Ping me if you have a podcast and would like to book me to talk about the ideas in Fanocracy! [![Download an exclusive preview of Fanocracy](https://no-cache.hubspot.com/cta/default/413105/e235acdc-47b3-46b9-9984-a9001658f353.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/e235acdc-47b3-46b9-9984-a9001658f353) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Fanocracy ](https://www.davidmeermanscott.com/blog/topic/fanocracy) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/L1330663-2.jpg?width=1500&height=967&name=L1330663-2.jpg) ### I’m a Senior Citizen Now—Try Catching Me March 25th, 2026|2 min read ](https://www.davidmeermanscott.com/blog/im-a-senior-citizen-now-try-catching-me) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20casual.jpg?width=3000&height=2001&name=DMS%20casual.jpg) ### My New Website, New Focus, and New Photos January 20th, 2026|2 min read ](https://www.davidmeermanscott.com/blog/my-new-website-new-focus-and-new-photos) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kenyon%20students.jpg?width=2086&height=1394&name=Kenyon%20students.jpg) ### The Future-Proof Value of a Liberal Arts Education in the Age of AI August 19th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-future-proof-value-of-a-liberal-arts-education-in-the-age-of-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Flax%20Dental.jpg?width=1540&height=1058&name=Flax%20Dental.jpg) ### The Simple Professional Services Website Makeover That Creates Fans August 11th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-professional-services-website-makeover-that-creates-fans) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Creating%20a%20Personal%20Website%20for%20Success.jpg?width=1536&height=1024&name=Creating%20a%20Personal%20Website%20for%20Success.jpg) ### Your Future: AI Models Will Find You Via Your Personal Website July 18th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/your-future-ai-models-will-find-you-via-your-personal-website) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png?width=1200&height=627&name=DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png) ### How to Write and Publish a Book that Supercharges Your Personal Brand July 2nd, 2025|2 min read ](https://www.davidmeermanscott.com/blog/how-to-write-and-publish-a-book-that-supercharges-your-personal-brand) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Tufts%20Entrepreneurial%20Marketing.jpg?width=1500&height=1000&name=Tufts%20Entrepreneurial%20Marketing.jpg) ### My Best Advice for New University Graduates: Do These Two Things April 7th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/my-best-advice-for-new-university-graduates-do-these-two-things) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Television.jpg?width=1000&height=667&name=Television.jpg) ### Your Daily Schedule Determines What You Will Accomplish February 19th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/your-daily-schedule-determines-what-you-will-accomplish) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20at%20HBS.jpg?width=1239&height=843&name=DMS%20at%20HBS.jpg) ### Sneaking In Via Life’s Side Doors January 14th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/sneaking-in-via-lifes-side-doors) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Vermont%20wilderness%20pond.jpg?width=1500&height=1125&name=Vermont%20wilderness%20pond.jpg) ### Artistic Craft or AI Dreck in 2025? 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