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World Wide Rave
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. And it's when online buzz drives buyers to your virtual doorstep.
About the Author
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business.
You can trigger a World Wide Rave!
Just create something valuable that people want to share and make it easy for them to do so.
David Meerman Scott reveals the most exciting and powerful ways to build a giant audience from scratch. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
"...have your product sell itself, with people around the world talking about it..."
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."
Kansas CityStar
"...start an online 'wave' of interest..."
"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."
Fuel Magazine
"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave.'"
Miami Herald
Table of Contents
Chapter 1: You (And I) Are Incredibly Lucky
Chapter 2: Nobody Cares About Your Products (Except You)
Chapter 3: No Coercion Required
Chapter 4: Lose Control
Chapter 5: Put Down Roots
Chapter 6: Create Triggers That Encourage People to Share
Chapter 7: Point the World to Your (Virtual) Doorstep