Books by David Meerman Scott

Social Media Speaker - Books by David
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.

He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).

His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

Praise for David Meerman Scott and his books

“Like all the best teachers, this book inspires you to do your own thinking in your own way… enlightening and liberating.” – The Financial Times

“One of those select few people who saw and understood the social media phenomenon as it began.” – Forbes

“A fresh take.” – NBC

“Gets it right.” – New York Times Magazine

“Lessons that should resonate.” – Entrepreneur

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The New Rules of Marketing & PR

Six months on the BusinessWeek bestseller list. More than 300,000 sold in 25 languages from Bulgarian to Vietnamese, the marketing classic now in a revised and updated 4th edition.

“When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.” — Brian Halligan, CEO of HubSpot

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Marketing the Moon :
The Selling of the Apollo Lunar Program

The story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

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Real-Time Marketing & PR

“With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing and PR. Make money while your competitors sleep.”

 - Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

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Newsjacking

The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

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Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History
Written with Brian Halligan, CEO of HubSpot

The Grateful Dead – rock legends, marketing pioneers

“Like all the best teachers, this book inspires you to do your own thinking in your own way and I found it enlightening and liberating.”
– Financial Times

“a welcome change from the standard business books… Scott and Halligan provide examples of modern-day companies that are illustrating the lessons.”
– Entrepreneur

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World Wide Rave

A WORLD WIDE RAVE What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you’re located in San Francisco, Dubai, or Reykjav?k. It’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

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Eyeball Wars

He seems to have it all: youth, money, fame and a TV-star girlfriend. But Richard is booted out of the family’s worldwide newspaper empire with only the shell of an internet company to his name.

She seems to have nothing: a salary slave in Japan’s giant Kuriyama Corporation, Mariko must find an Internet company to fund in order to save her job, ambitions, and self-esteem.

Racy and riveting, Eyeball Wars is delighting savvy readers with an addictive tale packed with memorable characters.

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New Rules of Social Media Series

I am editing a series of books for John Wiley & Sons, Inc.
The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

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