How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master "Real-Time Marketing and PR" today and become the first to act, the first to respond, and the first to win!
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
"With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. ReadReal-Time Marketing and PR. Make money while your competitors sleep.”
"If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way."
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