--- title: "Sales Basics: We're All Selling Now" description: Back in the twentieth century, in most organizations it was only people in the sales departments who sold. Most big companies still do, but with the rise of social networking and instant engagement on the web, now we’re all in sales. image: https://www.davidmeermanscott.com/hubfs/business_woman_320708897.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/we-are-all-selling-now#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Sales Basics: We're All Selling Now January 12th, 2016 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/business_woman_320708897.jpg?width=1000&height=667&name=business_woman_320708897.jpg) ![business_woman_320708897](https://www.davidmeermanscott.com/hs-fs/hubfs/business_woman_320708897.jpg?width=425&name=business_woman_320708897.jpg)Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales. Think about it. If you work at a big company and you’re on LinkedIn or Twitter, you can instantly engage with potential customers no matter what department within the company you happen to work in. If you’re an accountant at a technology company and somebody you follow on Twitter happens to mention that he or she is researching a technology like the one your company makes, bingo! You can point the person to a video on your company’s YouTube channel. Even though you’re not formally in the sales department, you’re still driving your contacts into the buying process. ## Everyone in your organization is in sales If you run a small company, then you’re in sales. If you’re a doctor or lawyer or accountant, you’re in sales. Entrepreneurs are in sales, too. Everybody who lives by their wits by going independent or starting something new or running an established organization should always be selling. The good news is that it is much easier than ever to handle the sales aspects of running a small business. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/9af7bb55-3c31-4b9d-8183-cd6b14ec3117.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/9af7bb55-3c31-4b9d-8183-cd6b14ec3117) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Sales Strategies ](https://www.davidmeermanscott.com/blog/topic/sales-strategies) [ New Rules of Sales & Service ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-sales-service) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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