Are you are trying to explain new marketing to those who “just don’t get it” like, maybe, your bosses, your employees, your spouse, your parents, or your kids? This new film about Content Marketing is the best way I’ve seen to share the ideas of reaching people with content in a way they appreciate.
Watch it with your team or your family!
The Story of Content: Rise of the New Marketingis a new documentary by the Content Marketing Institute. The film explores the evolution of content marketing through the eyes of the brands that use the techniques such as Red Bull, Kraft, John Deere and Marriott; and new marketing pioneers, including me and many of my friends such as Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and Drew Davis.
There’s a wonderful feature segment about Blendtec that I absolutely love.
“To be honest, we needed something that marketing and PR professionals could show to their bosses and get their buy-in for the practice of content marketing (I mean real buy-in, not just dabbling in the practice),” says Joe Pulizzi, founder, Content Marketing Institute, and author of the new book Content Inc. “Our goal is for the documentary to open closed doors in enterprises... to be that spark of change that is needed for brands to see the potential in building their own audiences. From early reports, it seems like we are accomplishing that mission. We are already hearing reports from many companies that have had their entire marketing and PR departments view the documentary together.”
The documentary premiered at the Rock and Roll Hall of Fame last week to 150 marketers from brands all over the world. After releasing it to the public the next day, the Story of Content has now been seen tens of thousands of times on thestoryofcontent.com, on Facebook and on Amazon Prime.
Watching it, I could tell the film was a huge investment for the Content Marketing Institute so I asked Joe about that. “Knowing that this will help make a marketing professionals job easier makes the time and resources to put this together worth it,” he told me. Thanks Joe – this is supremely valuable.
Image from the premiere of The Story of Content courtesy of the Content Marketing Institute.