Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published.
As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve been writing about Content Marketing for more than a decade.
In the blog post I wrote on June 22, 2005 announcing the upcoming book, I said: “Cashing in with Content explores how successful organizations publish content on the Web and organize it to get the readers of that content to do something: buy, subscribe, apply, join, or contribute. These Web sites use content in effective, unusual, and innovative ways and succeed in bringing in the numbers.”
Wow! Have we come a long way since then!
Cashing In With Content is very now dated. It was written when MySpace was the most popular social network and Facebook was only available to the students of Harvard, Columbia, Stanford, and Yale. Back then most of the tools we use today like YouTube, Twitter, Instagram, and the like didn’t even exist.
Content Marketing is now mainstream
Now many millions of people are using the ideas I first wrote about on this blog and in Cashing in with Content and thousands of people are writing blogs, consulting, and providing advice about content marketing. There are dozens of software products like HubSpot (which I use to for this blog) that help people do content marketing and there is even a Content Marketing Institue. How exciting!
I regret not calling the book Content Marketing because the name Cashing In With Content proved to be too confusing to the marketplace.
But my terrible book name turned out to be fortuitous because two years later, I published another book that talked about similar ideas. That time I got the title right.
The New Rules of Marketing and PR, my international bestseller also about content marketing is now in a new 5th edition and has sold more than 350,000 copies in English and is available in over 25 languages from Arabic to Vietnamese.