While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes. My friend and collaborator Juanito Pascual and I delivered a talk on Sonic Branding at IMPACT Live in August 2018. This is the video from that talk.
Here are a few elements of sonic branding we discuss
The neuroscience of sound and why it triggers powerful emotions
A tour of some famous sonic logos
Music as branding including an analysis of the Harry Potter theme song