David Meerman Scott's biography

David Meerman Scott is best known for The New Rules of Marketing & PR, a BusinessWeek bestseller and Publishers Weekly starred selection that’s a trusted guide for entrepreneurs and marketers, as well as required reading at colleges and universities worldwide. Now in its ninth edition, New Rules has sold over 500,000 copies in English and is available in 29 languages, from Albanian to Vietnamese.

His other international bestsellers include Fanocracy, a Wall Street Journal bestseller; Real-Time Marketing & PR, also a Wall Street Journal bestseller; and Marketing Lessons from the Grateful Dead.

As the internet has become louder, sharper, and more relentless, David believes in building the genuine human connections that create fans and grow businesses. Rather than chasing social network algorithms, he focuses his energy on sharing marketing and business growth strategies that make the world a better place while helping people achieve success.

Early in his career, David worked in the municipal bond department at a Wall Street investment bank and soon moved into the financial information business. He served as Asia Marketing Director at Knight-Ridder Financial based in both Tokyo and Hong Kong. Returning to the USA, he served as vice president of marketing at several publicly traded technology companies, most recently Thomson Reuters.

Now he helps innovative companies as an advisor and investor, helping them transform their industries by delivering disruptive products and services. He has been working with HubSpot (NYSE: HUBS), since 2007 when the company had a handful of customers and fewer than 10 employees. David helped the HubSpot team with rapid sales and marketing strategies that have grown the company to more than 275,000 customers in 135 countries and more than USD $3 billion in revenue. In addition to HubSpot, his current portfolio of advisory clients and investments includes over a dozen organizations including several AI companies. In past advisory work, he contributed to successful exits of companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and served on the board of advisors of Eloqua (IPO followed by a sale to Oracle).

David is also recognized as the pioneer of Newsjacking, the art of injecting your ideas into breaking news to generate media coverage, get sales leads, and grow business. Newsjacking has become so influential that the term is now in the Oxford English Dictionary.

David's book Marketing the Moon inspired two films. The three-part PBS American Experience documentary, Chasing the Moon, which premiered in July 2019 for the 50th anniversary of Apollo 11. And Fly Me to the Moon, a romantic comedy starring Scarlett Johansson and Channing Tatum, released in July 2024, follows a marketing strategist planning a fake moon landing video in a NASA warehouse.

He has presented at over 500 conferences and events in more than 45 countries and on all seven continents.