Getting attention is one of the most important aspects of business.
Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll for one reason: To generate attention.
He talks about the three traditional ways to generate attention 1) You can BUY attention. (This is called advertising). 2) You can BEG for attention. (This is called Public Relations). 3) You can BUG people one at a time to get attention. (This is called sales). There’s nothing wrong with these ways to generate attention, but there is a better way: You can EARN attention online. by creating something interesting and publishing it online for free: A YouTube video, blog, research report, series of photos, twitter stream, ebook, Facebook fan page and the like.
Scott’s presentations are based on his BusinessWeek bestselling book The New Rules of Marketing & PR which is now available in 24 languages. As a result, he is in constant demand as a leadership speaker and his business focuses exclusively on speaking and running seminars. Since his calendar fills up quickly, it is a good idea to book him early to avoid disappointment.