coaching

Pick David Meerman Scott’s brain:
– Private marketing strategy coaching

Many people ask me about my consulting services. Since the publication of my number one bestselling book The New Rules of Marketing & PR in June, 2007, I have been so busy doing keynote speeches, running seminars at companies, and writing that I’ve been forced to say: “Sorry, I no longer do consulting.” I just don’t have the time.

However, lots of you are eager to get a little advice and aren’t looking for serious consulting. In other words, people want to run something by me, but aren’t interested in having me actually implement marketing strategies for them.

If that describes you, then you’re in luck because I now have a way you can tap my expertise! 

Contact me to schedule your private coaching session.

“David Meerman Scott taught me his New Rules principles. We improved by 5 million spots in our traffic ranking within two years. Our golf schools have held tough in a very bad economy and our marketing costs went down. I just hope my competitors don’t learn his ideas.”
– Charlie King, Director of Instruction, Reynolds Plantation

Here’s how my marketing strategy coaching works:

1. You read one or several of my books, including The New Rules of Marketing & PR, World Wide Rave. or Real-Time Marketing & PR and decide that my ideas are what you need for your organization. I need to work with people who understand my approach and want some strategy help to implement the ideas that I talk about.

2. You have a specific thing you want to run by me, such as:

  • You want to write an ebook but don’t know what’s involved.
  • You want me to look over your Web site and give you some ideas for improvement.
  • You’ve got a blog and want some ideas to build traffic.
  • You want to brainstorm some viral marketing ideas to create a World Wide Rave of people talking about you and your ideas.
  • You want to begin using Twitter but don’t want to look like a newbie.

These are just some of the things I’ve helped people with. As long as it is within the scope of what I write about, I’m game.

3. You send me the specific thing you want to discuss and point me to a few URLs you want me to look at on the Web prior to our telephone call.

4. I give you payment instructions so you can pay me $995 prior to our call and we set up a time to speak. I work these calls into the downtime that I have when not on the speaking circuit.

5. We have a one-hour telephone call. (Prior to the call, I will have looked at the sites you sent me.) We can discuss whatever you’d like on the call and I will give you specific ideas and information based on my experience working with many organizations on the the ideas of new rules of marketing & PR. However, please note that I won’t be able to issue you any kind of written report.

6. Within the next month or so, you can email me once with a follow-up question or two as long as it is something I can answer in a few minutes time.

Contact me to schedule your private coaching session.

“Working with David was everything I hoped it would be and more. I had someone who understands the complex changing marketing landscape show me things that I just could not see about my own business. I was just too close to the strategic places in my company where I could leverage key initiatives that would play well in the marketplace as well as connect to my strongest passions. I recommend any business owner, especially seasoned business owners, take the time to work with David. One hour was worth a year of traditional coaching!”

– Melissa Giovagnoli Wilson, Founder and CEO, Networlding

Full-day Social Media Marketing Masterclass
plus half-day strategy session
– Live at your company!

The full-day Social Media Marketing Masterclass teaches marketers how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership.

You will also learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

Learn why marketing on the web is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they’ll likely ignore.

In the Social Media Marketing Masterclass, learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your buyers directly.

The Social Media Marketing Masterclass is based on three of my most popular books:

  1. The award-winning, BusinessWeek best-selling book, The New Rules of Marketing & PR published in 25 languages from Bulgarian to Vietnamese
  2. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
  3. Real-Time Marketing and PR: How to Instantly Engage your Market, Connect with Customers, and Create Products that Grow Your Business Now

In the Social Media Marketing Masterclass, I will show you with many examples how to reach your audience directly.

Contact me to discuss your event or learn about availability and fees.

Rave reviews from seminar attendees

“The best seminar I have ever attended! This is the ‘next generation’ of marketing and David does a great job covering it. Awesome!”

“Just wonderful, passionate and very interesting, inspiring and worth the investment. I look forward to his next presentation.”

“Excellent. Many new concepts were presented. I’ve been in marketing for twenty years and David taught this old dog some new tricks.”

“David is so interesting and knowledgeable and provided details on all the Web 2.0 buzzwords that I haven’t had time to research on my own.”

“Kept the audience engrossed by using recent relevant examples.”

“Focused, easy to understand strategies and tactics that can be implemented immediately.”

“Blended comedy with useful information and held my interest for an entire day. Wonderful!”

“Thanks for the humor and videos. It breaks up the learning in a good way.”

“Within the first 15 minutes I was excited to put what I was learning to use.  I can’t wait to spread the word.”

“David is an extremely engaging presenter and he clearly has a wealth of insight and knowledge to share.”

“Great! Wonderful personal stories that made the content exciting!”

“David is quite engaging and a great speaker – very knowledgeable about the topic and takes time for discussions and questions.”

> other services

Please note: Due to the tremendous success of The New Rules of Marketing & PR except for seminars and marketing strategy coaching, I am unable to take on new consulting clients. The services below are not available.

However, I would be thrilled to run a seminar at your company to teach you how to apply the new rules! And I would enjoy connecting with you on the phone for a marketing strategy coaching session. Please see above for more information.

The best way to reach your buyers directly is through online thought leadership strategies including blogs, Web news releases, ebooks, and viral marketing. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done

I work with technology companies, entrepreneurs and organizations to harness the power of the Web for success. The thought leadership programs I developed are responsible for selling over one billion dollars in products and services worldwide.

Ongoing Strategy Sessions

I’ve found that one of the most effective ways for me to work with eager technology companies, entrepreneurs and organizations is through ongoing strategy sessions. We have an intense relationship over a period of months or years, working together in a collaborative environment to develop and implement thought leadership strategies such as blogs, Web news releases, ebooks, and viral marketing.

An engagement often kicks off with a strategy meeting that is typically via the phone. We spend time discussing your business goals, marketing assets, aspirations, and resources. Then we work together develop a plan to implement one or several strategies that will be effective for you.

During the time that we work together, you will have unlimited phone and email access during normal EST business hours (unless I am unavailable due to travel). I review strategies and tactics and provide ongoing advice to make your thought leadership programs successful.

It’s simple. As long as I add value, the relationship continues. Many of my clients have enjoyed Ongoing Strategy Sessions continuously with me for years.

Case Example Shareholder.com:
#1 on Google = 75 new clients in just 4 months

Mastering Thought Leadership and the New Rules of Marketing & PR
An Intensive Program for Reaching Buyers Directly

This is a very demanding program for technology companies, entrepreneurs and organizations that want to both learn and implement strategies in a short period of time.

On the morning of our first day together, I run an intense two-hour seminar for you and your colleagues: The New Rules of Marketing and PR and Thought Leadership Strategies for Reaching your Buyers Directly. This is not theory. Thee seminar is based on thousands of Web marketing programs that I have analyzed and hundreds of interviews I’ve conducted for my books.

The seminar is interactive and I provide ample time for Q&A and probing into the areas that are important for you. After lunch, we spend the rest of the first day analyzing your particular situation. We discuss your business goals, marketing assets, aspirations, and resources. Then we work together develop a plan to implement one or several strategies that will be effective for you.

The morning of the next day, we set aggressive timelines and milestones to achieve your goals to reach your buyers directly using online thought leadership strategies. The following week, we meet again via conference call and for the next month, you will have unlimited phone and email access during normal EST business hours (unless I am unavailable due to travel). I work with you on the strategies and tactics we’ve developed together and provide ongoing advice to make your thought leadership programs successful.

Blogging to Build Business

When you know you want to develop a thought leadership blog to reach your buyers directly, I can help make it successful. In this two-month phone strategy session and email access offering, I make it a heck of a lot easier for you to get started blogging.

The steps:

  • Research & Discovery
  • Naming & Direction
  • Blog Creation
  • Finding Your Blog Voice

The first steps typically happen fairly quickly-you might have your blog up and running in just a few weeks. We work together on things like:

  • What should you blog about?
  • Blogging ethics and etiquette
  • Blog name and tagline
  • Custom URLs
  • Layout and design
  • Blog software
  • Tagging and social media tools
  • RSS feeds and blog search engine submissions
  • Comment and trackback policies

It’s the final phase-finding your blog voice-that takes some time. I’m with you looking over your virtual shoulder the entire time. And we also work together on strategies to build traffic for your new blog.

Case example, Adele Revella, Buyer Persona Strategist:
Thought leadership = unlimited platform for delivering a message

Online News Releases that Reach Buyers Directly

I work with many clients to help implement the strategies that I write about in my ebook The New Rules of PR. I jump in as a strategic part of your team as we develop a thought leadership program using news releases to reach your buyers directly.

  • We work together to craft news releases that appeal directly to your buyers.
  • An editorial calendar for several months to a year with multiple release headlines and buyer focuses will be developed.
  • The releases are replete with keyword-rich copy.
  • Offers are included that compel consumers to respond to your release.
  • Links in releases deliver potential customers to landing pages on your Web site.
  • Social media tags are added for Technorati, DIGG, and del.icio.us so your release will be found.
  • We send the releases to one of the online news release distribution services so it will appear on Google News, Yahoo News, vertical market sites, and RSS feeds.
  • The release will also be posted to your site for search engine marketing purposes.
  • Ultimately, this strategy drives people into the sales process with news releases.

After our engagement, you will have everything you need to know to leverage this important media to your advantage. You will know how to use the technique; how to build the first year’s editorial calendar (week by week, month by month calendar of suggested headlines, partially based on time of year). And you will enjoy an in depth tutorial on how to use PR distribution services to maximum advantage.

Case example, The Concrete Network:
Increase of 300,000 visitors per month = top site in the category