THE REAL-TIME MEDIA MASTERCLASS
David Meerman Scott leads this live masterclass where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online sales and marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.
The in-person session details a powerful new way to get attention using real-time communications tools including social networking, blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Learn why sales and marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. By the end of the masterclass, participants will be ready to create a cohesive sales and marketing strategy and will know the tactics to succeed.
Combined with an optional half day strategy session designed exclusively for your organization plus one month of email and telephone interaction with David, this is an ideal way to build and implement a plan to reach buyers directly and in Real-Time.
Pick David Meerman Scott’s brain:
– Private coaching
Since the publication of the first edition of his number one bestselling book The New Rules of Marketing & PR in June 2007, David has been so busy doing keynote speeches, running masterclasses at companies, and writing that he no longer does consulting work. However, he is available for private coaching either on an ongoing basis or for one strategy session.
David Meerman Scott Annual Coaching Program. This ongoing coaching program includes an initial one-hour telephone or Skype consultation followed by a half hour call or Skype per month. David’s private coaching clients also enjoy access to him via email and social networks throughout the year.
A subscription is ideal for people looking to grow their business by implementing several of the ideas in David’s books. To get the most out of the year, it is required that clients read The New Rules of Marketing and PR prior to the beginning of the engagement. The David Meerman Scott annual coaching program is $20,000 per year.
“David Meerman Scott taught me his New Rules principles. We improved by 5 million spots in our traffic ranking within two years. Our golf schools have held tough in a very bad economy and our marketing costs went down. I just hope my competitors don’t learn his ideas”
– Charlie King, Director of Instruction, Reynolds Plantation
David Meerman Scott Strategy Coaching Session. The strategy session is ideal for those who want David’s advice on a particular marketing challenge. David reviews your challenge prior to the call, engages with you via telephone or Skype to discuss in detail and he offers specific suggestions. This session also includes offers one month of email or social network interaction after the call. To get the most out of the session, it is required that clients read The New Rules of Marketing and PR prior to the beginning of the engagement. A David Meerman Scott Strategy Coaching Session is $2,500.
Here are some of the projects David has worked with coaching clients on:
- You are having your annual marketing strategy review and want David to participate virtually.
- You want to write an ebook but don’t know what’s involved.
- You want to begin Newsjacking!
- You want David to look over your Web site and give you some ideas for improvement.
- You’ve got a blog and want some ideas to build traffic.
- You want to brainstorm some viral marketing ideas to get people talking about you and your ideas.
- You want to begin using Twitter but don’t want to look like a newbie.
“Working with David was everything I hoped it would be and more. I had someone who understands the complex changing marketing landscape show me things that I just could not see about my own business. I was just too close to the strategic places in my company where I could leverage key initiatives that would play well in the marketplace as well as connect to my strongest passions. I recommend any business owner, especially seasoned business owners, take the time to work with David. One hour was worth a year of traditional coaching!”
– Melissa Giovagnoli Wilson, Founder and CEO, Networlding