World Wide Rave

Creating triggers that get millions of people to spread your ideas and share your stories


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A WORLD WIDE RAVE What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company,
and your products-whether you’re located in San Francisco, Dubai, or Reykjav?k. It’s when
global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to
your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they
genuinely want to be there.

David Meerman Scott speaks at South-by-Southwest 2009 from David Meerman Scott on Vimeo.

How do you start one? It helps to know the rules:


NOBODY cares about your products (except you).

NO coercion required.

LOSE control.

PUT DOWN roots.

CREATE triggers that encourage people to share.

POINT the world to your (virtual) doorstep.

You can trigger a World Wide Rave too-just create something valuable that people want to share, and make it easy for them to do so.

check out the World Wide Rave Blog  |  see the World Wide Rave Video  |