World Wide Rave

A World Wide Rave is when people around the world are talking about you, your company, and your products.

Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

In this book, learn about how you can trigger a World Wide Rave by following these rules:

• Nobody cares about your products (except you)
• No coercion required
• Lose control
• Put down roots
• Create triggers that encourage people to share
• Point the world to your (virtual) doorstep