How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing to Reach Buyers Directly
Six months on the BusinessWeek bestseller list
The marketing classic is back in the newly updated 4th edition. More than 300,000 copies sold in 25 languages from Bulgarian to Vietnamese.
“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”
– from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
– Publishers Weekly (starred review)
“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR.
– The New York Times
“Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.”
Market to win with the fourth edition of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales.
For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately.
In this completely revised and updated Fourth Edition, I offer fresh examples of success from organizations around the world; examine newly popular tools such as infographics and photo-sharing using Pinterest and Instagram; and deliver expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.
translations - 26 languages, from Bulgarian to Vietnamese