How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing to Reach Buyers Directly
Six months on the BusinessWeek bestseller list
More than a quarter million copies sold in over 25 languages from Arabic to Vietnamese.
“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”
– from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
– Publishers Weekly (starred review)
“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR.
– The New York Times
“Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.”
In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.
These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.
I’ll show you how I developed strategies that for just a few hundred bucks earned me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and again in 2007.
This isn’t the same old marketing and PR you’ve tried before:
- You don’t obsess about being “on message.”
- You don’t break the bank with expensive advertising.
- You don’t beg mainstream media to write about you.
Instead, you tell your story directly to an interested market!
translations - 26 languages, from Bulgarian to Vietnamese