How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing to Reach Buyers Directly
The marketing classic is back in the newly updated 5th edition. More than 350,000 copies sold in 25 languages from Arabic to Vietnamese.
“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”
— Tony Robbins
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
— Publishers Weekly (starred review)
“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR.
— The New York Times
“When I read The New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.”
— Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
Market to win with the fifth edition
of this modern-day business classic!
The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales.
For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately.
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list and since then the book sold more than 350,000 copies in English in the various editions and is now available in over 25 languages from Arabic to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The new 5th edition includes 20 fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Periscope, Meerkat, and Snapchat.
But the biggest change is a new chapter titled “Growing Your Business: How Marketing and PR Drive Sales”. This new chapter is critically important in today’s environment where marketing and sales must be aligned. Marketing generates attention from the many people who make up a buyer persona. Sales content (and salespeople), on the other hand, communicates with one potential customer at a time, putting the buying process into context. But both are content driven and they must work together. This content of this chapter is the biggest change in the past several years.
The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.
translations - 26 languages, from Bulgarian to Vietnamese