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Marketing Lessons from the Grateful Dead
Covered extensively by the media including The London Sunday Times Magazine, The Boston Globe, The Independent (UK), Billboard, Reuters, UPI, ABC News, Canadian Business Magazine, the Street, and The New York Post.
“Enlightening and liberating..."
“Like all the best teachers, this book inspires you to do your own thinking in your own way, and I found it enlightening and liberating.”
Financial Times
"...a welcome change from the standard business books..."
"A welcome change from the standard business books… Scott and Halligan provide examples of modern-day companies that are illustrating the lessons.”
Entrepreneur
“...accessible, entertaining and thought-provoking...”
"the book, like the band, defies expectations and proves to be accessible, entertaining and thought-provoking. Not bad for a bunch of dirty hippies.”
Risk Management Magazine
"Fits four decades' ... into the context of recent American marketing"
“Fits four decades’ worth of guitar solos and weed smoking into the context of recent American marketing.”
The Guardian (UK)
"...a well-written and sprightly little book..."
“…a well-written and sprightly little book. If you learn these lessons, you will have a better company and you will have a better life…”
Management Today
“Marketing gurus Halligan and Scott take a crack at codifying the Dead’s non-musical innovations… that correlate with emerging business principles. It’s a trip that’s surely been long and strange; but as [they] remind us, it’s also been profitable.”
Canadian Business Magazine
“Marketing Lessons from the Grateful Dead explores the phenomenon created by the Grateful Dead showcasing the extraordinary power of music and the innovations the Dead developed to connect and bond with their audience.”
Michael Lang, co-creator & Producer of the 1969 Woodstock Music & Art Festival and author The Road to Woodstock
Table of Contents
Chapter 1: Create a Unique Business Model
Chapter 2: Choose Memorable Brand (and Band) Names
Chapter 3: Build a Diverse Team
Chapter 4: Be Yourself
Chapter 5: Experiment, Experiment, Experiment
Chapter 6: Embrace Technology
Chapter 7: Establish a New Category
Chapter 8: Encourage Eccentricity
Chapter 9: Bring People on an Odyssey
Chapter 10: Put Fans in the Front Row
Chapter 11: Build a Following
Chapter 12: Cut Out the Middleman
Chapter 13: Free Your Content
Chapter 14: Be Spreadable
Chapter 15: Upgrade to Premium
Chapter 16: Loosen Up Your Brand
Chapter 17: Partner with Entrepreneurs
Chapter 18: Give Back