The New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog internet years.
When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .edu email address to join). Now we live in a world with Periscope, Instagram, Newsjacking and all sorts of other ways to reach buyers so I’ve updated the book once again.
The brand new 5th Edition of The New Rules of Marketing & PR releases this week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have stock by the end of this week and over the month of October, the book should make its way to other markets around the world.
When the first edition came out, there was a huge amount of skepticism about the ideas I wrote about. Many people in traditional advertising agencies and public relations consultancies were downright hostile to the new world of reaching buyers directly.
Thanks to you, the book became an international bestseller. Tens of thousands of us realized almost a decade ago that there was a new and better way to reach buyers. The first edition was six months on the BusinessWeek bestseller list and since then the book sold more than 350,000 copies in English in the various editions and is now available in over 25 languages from Arabic to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
Marketing and PR strategies are the same while the tools evolve
While I’m humbled that The New Rules of Marketing & PR has become a benchmark title for entrepreneurs’ and marketers’ bookshelves, I must continuously update the contents to remain current. While the strategy of reaching buyers with great content remains the same, existing social media services are changing rapidly and new tools are emerging constantly.
The new 5th edition includes 20 fresh new examples of success. I’ve also updated many of the existing case studies that appear throughout the book. I’ve added sections on some of the important new services that have emerged since the previous edition including Periscope, Meerkat, and Snapchat.
Sales and Marketing must work together
But the biggest change is a new chapter titled “Growing Your Business: How Marketing and PR Drive Sales”. This new chapter is critically important in today’s environment where marketing and sales must be aligned. Marketing generates attention from the many people who make up a buyer persona. Sales content (and salespeople), on the other hand, communicates with one potential customer at a time, putting the buying process into context. But both are content driven and they must work together. This content of this chapter is the biggest change in the past several years.
The new 5th edition is available in print in the USA from:
Ebook formats available in the USA now are:
Many thanks for your support over the many editions of this book!