No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
I’d like to step way back and look at the big picture of where we are today. To use a cliché, this isn't a "30,000-foot view". Rather it's more like the view from the moon.
Johannes Gutenberg invention of mechanical movable type printing in about 1439 was the most important communications breakthrough in history. It meant books could be mass produced, rather than painstakingly copied by hand. It meant ordinary people could refer to things in books, like laws, that used to have to be committed to memory.
The printing press created the first communications revolution by freeing people from memorizing information which allowed them to use brainpower to create things instead. At the same time, this first communications revolution (which took many decades) meant that large numbers of people became literate, raising living standards along the way.
The second most important communication revolution in history
556 years later, in 1995, the second most important communications revolution took off. I choose 1995 because it was the year Netscape went public on the success of Netscape Navigator the first popular product to allow people easy Internet connections and Web browsing.
We're fortunate to be living in this time in history. We're actually living through an important revolution.
I figure we're about half way through this second communications revolution. The first 17 years or so were fast paced and things changed very quickly. Adoption went from a few million people online to billions. But things are still changing, as many organizations aren't truly communicating in real-time yet.
You are what you publish
The next few decades will see continuation of the revolution. Are you a supporter of the revolution? Or do you support the old regime?