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The New Rules of Sales & Service

Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!).

New Rules of Sales and Service | David Meerman Scott
The New Rules of Sales and Service | David Meerman Scott

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.

The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace.

Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

About the Author

David is a leader at showing businesspeople how to tap the tremendous opportunities of today’s communications revolution to stand out, get noticed, spread ideas, win hearts and minds, drive sales and grow business.

About David     
The New Rules of Sales and Service | David Meerman Scott

The New Rules of Sales and Service, now out in a new revised paperback edition.

Today, buyers are in charge. But most companies run their sales and customer service organizations as if it were still 1989. The sales and service model is broken.

“...it's probably time to rethink some things...”

"Buyers today have so much more information than they did a decade ago. If you are using old school traditional sales models it’s probably time to rethink some things."

JJ Ramberg, host of “Your Business” on MSNBC

JJ Ramberg, host of “Your Business” on MSNBC

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