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Real-Time Marketing & PR
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. A Wall Street Journal bestseller.
About the Author
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
Real-time marketing
How Marketing & PR at Speed Drives Measurable Success
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.
“Make money while your competitors sleep.”
"With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. ReadReal-Time Marketing and PR. Make money while your competitors sleep.”
Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide
“...practical advice that anyone, anywhere can use in a flash..."
"If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way."
Tom Peters, author of The Little Big Things
Table of Contents
Chapter 1: Grow Your Business Now
Chapter 2: Speed versus Sloth: Dispatches from the Front
Chapter 3: Laying Down Some Real-Time Law
Chapter 4: Real-Time Attitude
Chapter 5: Too Big to Succeed?
Chapter 6: Engage the Media at Their Convenience
Chapter 7: Crisis Communications and the Media
Chapter 8: What Are People Saying about You This Instant?
Chapter 9: Tap the Crowd for Quick Action
Chapter 10: Real-Time Customer Connection
Chapter 11: Going Mobile, Real Time Is All the Time
Chapter 12: They Want It Immediately
Chapter 13: Let Them Communicate . . . Now
Chapter 14: How Your Web Site Becomes a Real-Time Machine
Chapter 15: Make the Sale