--- title: The best in the industry image: https://www.davidmeermanscott.com/hs-fs/file-1604728907-jpg/blog-files/6a00d83451f23a69e2019affb6530a970d-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2013/10/the-best-in-the-industry.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The best in the industry October 1st, 2013 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604728907-jpg/blog-files/6a00d83451f23a69e2019affb6530a970d-250wi.jpg?width=250&height=229&name=6a00d83451f23a69e2019affb6530a970d-250wi.jpg) [![Best in the industry](https://www.davidmeermanscott.com/hs-fs/file-1604728907-jpg/blog-files/6a00d83451f23a69e2019affb6530a970d-250wi.jpg "Best in the industry")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2019affb6530a970d-pi)Many marketers use the phrase “The best in the industry” to talk about their company, products, and services. **Besides being overused and cliché, there are a number of problems with "the best in the industry".** The phrase forces people to consider what exactly is “the industry”? *"Oh, it looks like they are [the best in the home electronics and appliance repair industry](http://us.protectyourbubble.com/Home-Gadgets-101/resource-center/our-certified-service-technicians-are-the-best-in-the-industry.html). But I need my camera fixed so I should probably go somewhere else.”* The phrase forces a comparison that people weren’t necessarily doing. You instantly divert people’s attention to the competition and what they might have to offer. *“So you’re [the best in the e-cigarette cartridge industry](http://www.sbwire.com/press-releases/v2-cigs-cartridges-are-the-best-in-the-industry-reports-electroniccigarettedeals-340707.htm)? That probably means there is a cheaper alternative.”* **Rather than focusing on the competition, your marketing should focus on your buyers. ** [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Don't forget to share this post: ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2013-10-01T08:36:24.000Z", "headline" : "The best in the industry", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1604728907-jpg/blog-files/6a00d83451f23a69e2019affb6530a970d-250wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2013/10/the-best-in-the-industry.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-11T00:19:49", "datePublished" : "2013-10-01T04:36:24-0400", "description" : "", "headline" : "The best in the industry", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1604728907-jpg/blog-files/6a00d83451f23a69e2019affb6530a970d-250wi.jpg" ], "inLanguage" : "en-us", "learningResourceType" : "article", "name" : "The best in the industry", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "0 minutes", "url" : "https://www.davidmeermanscott.com/blog/2013/10/the-best-in-the-industry.html" } ```