I’m a fan of a simple easy to remember URL to verbally send people to a site or landing page. The best ones are easy to remember, even if somebody is listening to a podcast while driving and must wait until their car is safely parked to visit the site or jot down the link.
Think of this strategy as similar to a QR code but is best used when you cannot show a code. I frequently use redirect URLs during my talks and when I am a guest on podcasts.
For example, on my site I have a The Complete Guide to Fandom Marketing (with real-world examples). The actual URL is on the longer side, so I set up the URL fandom.marketing to redirect to the Fandom Marketing guide.
When I want to share with an audience, I say something like: “If you want to learn about fandom marketing strategies and check out some examples, just type fandom dot marketing into your browser and it will redirect to my complete guide to fandom marketing.
I’m a frequent guest on other people’s podcasts. Podchaser lists many hundreds of episodes in their database. While I was recording 50 or so episodes this year leading up to my launch of The Fandom Playbook in late October, I provided the fandom dot marketing redirect URL at the end when the host provides an opportunity for me to share how to find me.
The process to set one up is super simple. Just buy the domain you want from a domain registrar (I use GoDaddy) and then set up the redirect. The entire process takes less than ten minutes.
When I go into my HubSpot account after a talk, I often see a huge spike in people visiting the fandom marketing page when I mention the URL redirect. For example, there were over 300 people who linked to it during my talk at Unbound this year. Imagine that, three hundred people! So I know the strategy works.
Photos: Alireza Hosseini Moghadam via Unsplash and me on stage at IMPACT Live by Steve Hall