---
title: "Your Original Content: Repurpose, Repurpose, Repurpose!"
description: I’m a fan of repurposing content so it can be written once and seen in multiple places.
---

[The Latest from David Meerman Scott ](https://www.davidmeermanscott.com/blog)

# [Your Original Content: Repurpose, Repurpose, Repurpose!](https://www.davidmeermanscott.com/blog/your-original-content-repurpose-repurpose-repurpose)

 Written by [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) | Oct 31, 2024 12:57:10 PM

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

I have written an original blog post about once a week for twenty years(!) What super great about the content I create is repurposing in multiple ways.

I initially publish on my blog which is part of my personal website hosted on [HubSpot](https://www.hubspot.com). People can subscribe to email notifications of new blog posts as I publish them.

Then, using [RSS](https://en.wikipedia.org/wiki/RSS), anything that is tagged on my blog with the category Fanocracy will also automatically appear on the [examples page of my Fanocracy website](https://www.fanocracy.com/fanocracy-in-action). I use RSS in the same way to publish anything tagged on my blog as Newsjacking to the [stories page of my Newsjacking website](https://www.newsjacking.com/stories). Other than setting it up once, I don't do a thing. I don’t even think about it anymore.

Then, I copy and paste my blog post into [my personal LinkedIn Newsletter](https://www.linkedin.com/in/davidmeermanscott/recent-activity/newsletter/). I usually edit it a bit for LinkedIn, and I remove external links because the LinkedIn algorithm doesn’t like links to websites outside of the LinkedIn network. What’s cool about a [LinkedIn Newsletter](https://www.linkedin.com/help/linkedin/answer/a522525) is LinkedIn will email subscribers when I publish a new newsletter edition. 

Occasionally, I also post to [Medium](https://medium.com/@dmscott) when I have a story that seems "bigger".

Once my long form blog post content is posted, I slice and dice to create short form social media posts. I love repackaging content in this way because the hard work of authoring is already done.

I use [Lately.ai](https://www.lately.ai), an application powered by Neuroscience-Driven AI to generate dozens of short-form social media posts from my long-form blog posts.  I also use it to generate social posts from my book chapters. The posts can be scheduled weeks or months into the future, so I always have fresh content on my feeds, even when I am [deep in the wilderness](https://www.davidmeermanscott.com/blog/my-epic-adventure.-how-about-yours).

Create once and publish in many ways is especially powerful with a podcast. While I don't have my own podcast, I've advised many people on the benefits of repurposing. You can take a one hour episode, transcribe it with an AI transcription engine, then run that through another AI to create blog posts and other written content. 

Disclosures: I am a HubSpot advisor and on the Lately.ai Board.

[View full post](https://www.davidmeermanscott.com/blog/your-original-content-repurpose-repurpose-repurpose)

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