Your Fans Are Waiting

When marketers and entrepreneurs ask me for advice, I tell them it’s no longer enough to generate attention or close the next sale. If you want staying power, relevance, and real-world impact, you should spark a sense of belonging. 

Your role becomes the instigator of something bigger than a transaction or a viral moment. You create genuine human connections rather than chasing the social media algorithms.

The organizations, creators, and entrepreneurs who put people at the heart of what they do create fans.

Fans are loyal

There’s an added benefit. When people are your fans, they stick with you even if a lower-cost or flashier competitor emerges.

As I write these words, I’m more convinced than ever that the best antidote to our online chaos is genuine, human connection. It’s about coming together, building trust, sharing meaning, and thriving.

Whether you sell to businesses or individuals, offer services or products, operate locally or globally, the ingredients for fandom are the same. When you build real connections, invite participation, and give people a sense of belonging, you transform buyers into advocates, and advocates into fans for years to come.

I’m now in the final editing of my new book, The Fandom Playbook, which will be published by Entrepreneur Press in October 2026. In it, I will share how you can create fans of any business, idea, or person. I’m excited about the ideas in The Fandom Playbook and am eager to share them with you.

Image: David Meerman Scott speaking at Tony Robbins Business Mastery.