The New OpenAI ChatGPT Atlas Browser Further Disrupts SEO

This week, OpenAI launched Atlas, a web browser which puts the company’s ChatGPT in the forefront of web search. I’ve used it for a day and found it to be super helpful. 

Three big takeaways for marketers:

• Search Engine Marketing is even more disrupted when your potential customers are using Atlas. 
• Whenever a big tech company launches a browser, it’s an indication that company wants to keep you in their ecosystem (Google > Chrome, Microsoft > Edge).
• Watch for OpenAI to create an advertising model.

You can learn more about Atlas or sign up for macOS here. (Atlas for Windows, iOS, and Android are coming soon.)

OpenAI says: “With Atlas, ChatGPT can come with you anywhere across the web—helping you in the window right where you are, understanding what you’re trying to do, and completing tasks for you, all without copying and pasting or leaving the page. Your ChatGPT memory is built in, so conversations can draw on past chats and details to help you get new things done.”

When I used it for specific research I needed to conduct, I could really see the power.

I’m interested in attending DC Lindy Exchange, a Lindy Hop dance event, in April. I wanted to get a sense of the logistics, so I entered this prompt: “I want to attend DCLX in April on Saturday and Sunday only. Please research travel options from Boston and nearby hotels for Saturday and Sunday nights.”

In a few seconds, I got back details including event information, travel options, and specific hotels to consider. Included were details on pricing and recommendations on the best time to book to get the best rate.

I didn’t go as far as having it book hotels and air tickets for me, but that’s possible with agent mode.

It’s clear to me that the Atlas browser is a first step towards OpenAI monetizing its offerings with advertising.