Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.
I also love the hashtag they created - #UnCrush
As of this writing, the tweet has 3.4 million views, 13,000 likes, and nearly 500 comments.
Thank you to Karol Poznanski for pointing us to this video.