Now buyers are in charge. They do independent research to learn about companies and products and services. They don’t wait for somebody to call them but instead they want to engage when they are ready.
Most companies promote people into sales leadership roles because they were a good salesperson. But frequently, those people who have been moved into management roles learned how to sell before the availability of smart phones in everybody’s pocket. They learned their craft when sales people were in charge of a buying relationship and the salesperson could dictate the terms by which products are bought and sold.
That old world is never coming back.
Sales VPs who still manage their sales people using the skills they learned as a sales person like cold calling, and fixed follow-up schedules will likely fail.
What about your Sales VP? Does he or she understand the new world?