I’m super excited for the New HubSpot Unbound event, to be held in Boston on September 16-18. If you will be there, I hope you will consider attending my talk on Wednesday September 16 from 2:30 - 3:15.
My talk is titled The Fandom Playbook: Create Passionate Fans to Grow Business.
Mine is a limited-capacity session, so I suggest you make a reservation when they open on September 1 for General Admission attendees.
I’m going to do an interactive session including examples of fandom success from a wide variety of organizations. I may also throw in a few shenanigans that may or may not include me dancing on stage…
Here’s the session description: In a crowded and increasingly noisy market, real growth comes from building devoted supporters, not just accumulating customers or followers. This session explores how organizations can create authentic human connection and turn that connection into fandom that drives loyalty, advocacy, and long-term growth. You'll learn practical ways to inspire stronger emotional investment, build community around your brand, and create the kind of trust and enthusiasm that fuels sustainable momentum.
Hope to see you there!