--- title: World Wide Rave description: A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. And it's when online buzz drives buyers to your virtual doorstep. --- [Skip to main content](https://www.davidmeermanscott.com/books/world-wide-rave#maincontent) # World Wide Rave ##### A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. And it's when online buzz drives buyers to your virtual doorstep. ![World-Wide-Rave-Large](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/Large%20Book%20Cover%20Images/World-Wide-Rave-Large.png?width=1407&height=2069&name=World-Wide-Rave-Large.png) ## Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. [**Download a free copy as a PDF or to read on Kindle.**](https://www.davidmeermanscott.com/books/world-wide-rave#resources) Buy the Book [ Learn More ](https://www.amazon.com/exec/obidos/ASIN/0470395001/freshspotpubl-20) ## About the Author Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business. [ About David ](https://www.davidmeermanscott.com/about-david) ![DMS-Cutout-25](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/DMS-Cutout-25.png?width=598&height=594&name=DMS-Cutout-25.png) ## You can trigger a World Wide Rave! ##### Just create something valuable that people want to share and make it easy for them to do so. David Meerman Scott reveals the most exciting and powerful ways to build a giant audience from scratch. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. #### "...have your product sell itself, with people around the world talking about it..." "Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business." ![Kansas CityStar](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/Kansas%20CityStar.jpeg?width=40&height=40&name=Kansas%20CityStar.jpeg)Kansas CityStar #### "...start an online 'wave' of interest..." "Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends." ![Fuel Magazine](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/Fuel%20Magazine.png?width=40&height=39&name=Fuel%20Magazine.png)Fuel Magazine "Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave.'" ![Miami Herald](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/Miami%20Herald.png?width=40&height=40&name=Miami%20Herald.png)Miami Herald ## Table of Contents ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 1: You (And I) Are Incredibly Lucky ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 2: Nobody Cares About Your Products (Except You) ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 3: No Coercion Required ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 4: Lose Control ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 5: Put Down Roots ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 6: Create Triggers That Encourage People to Share ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 7: Point the World to Your (Virtual) Doorstep ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 8: Your Challenge: (This Is the Big One.) How Will You Create a World Wide Rave? ## Resources Access more content related to World Wide Rave from David's extensive free content library below. [### World Wide Rave Free PDF Download Now ](https://www.davidmeermanscott.com/hubfs/documents/World_Wide_Rave_free.pdf) [### World Wide Rave Free On Amazon Kindle Download Now ](https://www.amazon.com/exec/obidos/ASIN/B001UUJ640/freshspotpubl-20) [### World Wide Rave! vs. Unscrupulous and Illegal Viral Marketing Techniques Read Now ](https://www.davidmeermanscott.com/blog/2008/04/world-wide-rave.html) #### Join 20,000 others who get insights and inspiration, directly from David, on how to grow your business and build a loyal fanbase.  🚀 Delivered Weekly  ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ```