--- title: Real-Time Marketing And PR description: "Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. Get your copy now." --- [Skip to main content](https://www.davidmeermanscott.com/books/real-time-marketing-pr#maincontent) # Real-Time Marketing & PR ##### How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. A *Wall Street Journal* bestseller. ![Real-Time-PR-Cover-Large](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/Large%20Book%20Cover%20Images/Real-Time-PR-Cover-Large.webp?width=1385&height=2045&name=Real-Time-PR-Cover-Large.webp) ## Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master "Real-Time Marketing and PR" today and become the first to act, the first to respond, and the first to win! Buy the Book [ Learn More ](https://www.amazon.com/exec/obidos/ASIN/1118155998/freshspotpubl-20) [ Learn More ](https://www.barnesandnoble.com/w/real-time-marketing-and-pr-david-meerman-scott/1102252334?ean=2940170346844) [ Learn More ](https://www.audible.com/pd/Business/Real-Time-Marketing-and-PR-Audiobook/B004DJ980W) ## About the Author Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty. [ About David ](https://www.davidmeermanscott.com/cs/c/?cta_guid=50586b43-1dc2-4f7a-8a02-92d668638896&signature=AAH58kFrx6wzoeJN2sHOdbpLLuM8Rq3jAg&portal_id=413105&pageId=6196096929&placement_guid=6fa62117-d1fd-4a7b-a0e9-a13901c7b978&click=1a2336af-8c6d-4ebc-a3f6-57f9d4e6a63e&redirect_url=APefjpEmdGGPlM1IxKsdnItM_cHDAJ0zSp6NjM6djntUPk-NsYxq3_4Krm5tNQT18DrJR_Vc73317t1_EgiZYg5JVqLeMZo39ZTjnzvZt1XlVsW2MPtOtoVuNY14SmC4hHSwau9BIBAsYgkaFasL5Fjcbd_czrOH7TwRjlzQozgwlKrBNVyLphd5iQbvWtQkPGZDjvWJyHQpCQ6ZwUlA5XeyKr8fZ2JNs76GUXCpqZCLmIv-1-Azx1TkYOIryMxKwMMhozFo59V1&hsutk=f3e6b3bddd67e3da1c2d3c39ddce1a42&canon=https%3A%2F%2Fwww.davidmeermanscott.com%2Fbooks%2Freal-time-marketing-pr&ts=1765814064643&__hstc=121728916.f3e6b3bddd67e3da1c2d3c39ddce1a42.1760550474154.1765810868449.1765814065881.18&__hssc=121728916.1.1765814065881&__hsfp=3949366232&contentType=standard-page) ![DMS-Cutout-25](https://www.davidmeermanscott.com/hs-fs/hubfs/_Assets/Website%20Images/DMS-Cutout-25.png?width=598&height=594&name=DMS-Cutout-25.png) Real-time marketing ## How Marketing & PR at Speed Drives Measurable Success Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. #### “Make money while your competitors sleep.” "With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. ReadReal-Time Marketing and PR. Make money while your competitors sleep.” ![Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/Brian%20Fetherstonhaugh%2c%20Chairman%20%26%20CEO%2c%20OgilvyOne%20Worldwide.jpeg?width=40&height=40&name=Brian%20Fetherstonhaugh%2c%20Chairman%20%26%20CEO%2c%20OgilvyOne%20Worldwide.jpeg) Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide #### “...practical advice that anyone, anywhere can use in a flash..." "If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way." ![Tom Peters, author of The Little Big Things-1](https://www.davidmeermanscott.com/hs-fs/hubfs/Testimonial%20Images/Tom%20Peters%2c%20author%20of%20The%20Little%20Big%20Things-1.jpeg?width=40&height=40&name=Tom%20Peters%2c%20author%20of%20The%20Little%20Big%20Things-1.jpeg) Tom Peters, author of The Little Big Things ## Table of Contents ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 1: Grow Your Business Now ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 2: Speed versus Sloth: Dispatches from the Front ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 3: Laying Down Some Real-Time Law ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 4: Real-Time Attitude ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 5: Too Big to Succeed? ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 6: Engage the Media at Their Convenience ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 7: Crisis Communications and the Media ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 8: What Are People Saying about You This Instant? ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 9: Tap the Crowd for Quick Action ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 10: Real-Time Customer Connection ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 11: Going Mobile, Real Time Is All the Time ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 12: They Want It Immediately ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 13: Let Them Communicate . . . Now ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 14: How Your Web Site Becomes a Real-Time Machine ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 15: Make the Sale ![Arrow](https://www.davidmeermanscott.com/hubfs/_Assets/Icons/Arrow.svg) ## Chapter 16: Business at the Speed of Now ## Resources Access more content related to Real-Time Marketing & PR from David's extensive free content library below. [### How Marketing & PR at Speed Drives Measurable Success Download Now ](https://www.davidmeermanscott.com/hubfs/documents/Real_Time.pdf?t=1538411388147) [### Lose Control of Your Marketing! Download Now ](https://www.davidmeermanscott.com/hubfs/documents/Marketing_ROI.pdf?t=1538411388147) [### When Your Colleagues and Bosses Say "No" to Real Time Communications Read Now ](https://www.webinknow.com/when-your-colleagues-and-bosses-say-no-to-real-time-communications?__hstc=121728916.f3e6b3bddd67e3da1c2d3c39ddce1a42.1760550474154.1765814065881.1765816034336.19&__hssc=121728916.3.1765816034336&__hsfp=3949366232) #### Join 20,000 others who get insights and inspiration, directly from David, on how to grow your business and build a loyal fanbase.  🚀 Delivered Weekly  ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ```