--- title: Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies description: The U.S. Presidential election of 2016 has proven to be one of the best marketing case studies in history. image: https://www.davidmeermanscott.com/hubfs/Tony_Robbins.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/tony-robbins-i-discuss-2016-us-presidential-candidates-marketing-strategies#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies June 15th, 2016 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![Tony_Robbins.jpg](https://www.davidmeermanscott.com/hs-fs/hubfs/Tony_Robbins.jpg?width=584&height=323&name=Tony_Robbins.jpg) Early this month I was in London working with my friend [Tony Robbins](https://twitter.com/TonyRobbins) on an information product we will be launching in August called *New Marketing Mastery*. While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the candidates positioning strategy and marketing tactics that we filmed part of the conversation. The U.S. Presidential election of 2016 has proven to be one of the best marketing case studies in history. Entreprenerus and marketers can learn a great deal from what the candidates are doing. Direct link to the video [Tony Robbins & David Meerman Scott Discuss 2016 US Presidential Candidates’ Marketing Strategies](https://youtu.be/Q8l-v2b5j5o) on YouTube. ## Marketing strategies and tactics used by the candidates Donald Trump rose from being a fringe candidate to become the presumptive Republican nominee, beating heir apparent Jeb Bush and more than a dozen other candidates. Meanwhile Bernie Sanders has given Hillary Clinton a run nobody expected. On June 1, 2016 in London, I sat down with Tony who is a #1 New York Times best-selling author, life and business strategist, philanthropist, and entrepreneur. We talked about the marketing strategies and tactics used by the candidates—the good and the not so good. I speak at Tony’s [Business Mastery](https://www.tonyrobbins.com/events/business-mastery/) events. Upcoming programs will be held this summer in [Sydney](http://business-mastery.com.au) and Las Vegas. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ US Presidential Campaign Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/us-presidential-campaign-marketing-pr) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/bunnies%20and%20bees.jpg?width=1500&height=823&name=bunnies%20and%20bees.jpg) ### Bunnies and Bees June 22nd, 2026|1 min read 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